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Netflix has quietly acquired the rights to new seasons of the Russian animated series Masha and the Bear and will stream it in more than 100 countries worldwide. Why is this a problem? Because this isn’t just another children’s cartoon. The series has repeatedly been criticized for promoting a positive image of Russia, normalizing Soviet-era symbols and militaristic themes, and presenting Russian cultural narratives to young audiences around the world. While Russia continues its full-scale war against Ukraine, giving one of the country’s most recognizable cultural exports access to a global audience of millions raises serious questions about what messages are being amplified and why.