Top Tweets for #WebOpt14
"If you double the number of experiments you do per year, you're going to double your inventiveness"- Jeff Bezos #webopt14 @emilyemmer
we had a sweet time catering the web optimization summit. yum! #webopt14
Download the MarketingSherpa #Ecommerce Benchmark Study, thanks to a research grant from @eBay @magento http://t.co/6mpuSlCI1u #WebOpt14
.@SelenaLBlue and @s_e_pasini taking the #WebOpt14 audeince through @AmericanExpress multivariate testing strategy.
Testing while marketing is changing so rapidly means marketers have to understand data @dawnorchid #audiencequestions #WebOpt14
"The customer journey is constantly evolving, and your testing and optimization strategy must evolve as well" -@dawnorchid #WebOpt14
Exploring anomaly in metrics led to a hypothesis, then to testing and finally to customer insight with @dawnorchid of VMware. #WebOpt14
Marketers make meaning; customers make decisions. Your job is to make those decisions easy. #WebOpt14
Day two of #WebOpt14, learning why CTAs fail, and excited for my second panel on making pages better.
MECLABS Free Testing Tool: Plan, analyze and learn from your tests. #WebOpt14 http://t.co/i3Qy4q5tek
"We like seeing work being done on our behalf." - #WebOpt14 Keynote Michael Norton on why showing your work is vital in #marketing
Great thing about variance testing? @emilyemmer says you get to take the opinion out of testing. The data talks. #WebOpt14
Variance Testing: A/A test of identical experiences. What's your statistical noise or natural variability? #WebOpt14
The venue of @MarketingSherpa's #WebOpt14 is pretty impressive. Picture of @nytimes snapped by CEO @davidciccarelli.
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