Top Tweets for #WordStreamLive
Today is the first #wordstreamlive I didn’t need to wake up at 5 am. Strange new world. Same awesome content. Can’t wait to share how to Do More With Less.
Twice a year, we invite WordStream customers from around the US to a @Google HQ in a different city for a full day of PPC learnings and insights.
Here's everything that happened at #WordStreamLive in Washington DC last week:
That’s a wrap on WordStream Live Fall 2019! Thanks for following along 🤩
#WordStreamLive
There are over 3 billion searches on Google per day, and 30% of those are new searches.
#WordStreamLive
What should advertisers be thinking about in 2020?
Microsoft is making a push to understand how users are using their products, and they want to be able to share those insights with advertisers. So expect new automation and AI strategies.
#WordStreamLive
Manage Bing ads with recurring imports from Google to stop you from repeating work.
#WordStreamLive
What is an underutilized feature within Google Ads?
Automation tools and smart bidding for @GoogleAds
#WordStreamLive
What is underutilized on the Microsoft Advertising platform?
The LinkedIn integration for targeting in @MSAdvertising
#WordStreamLive
“What are the most significant changes you’ve seen for SMBs in the past few years?”
“AI and Machine Learning, for sure.” - Both Google and Microsoft
#WordStreamLive
Buying cycles have become more and more complex and crowded. It’s important to bring your messaging cross-platform to underline the solution you’re bringing to those in-market.
#WordStreamLive
The industry’s #1 PPC expert Mark Irvine invites representatives from Google AND Microsoft onto the stage for a panel on why cross-channel is key to digital marketing success.
#WordStreamLive
Cross-network ads lift branded search interest in Google:
- 26% lift in branded search interest across Google and Bing
- 31% lift in Google search and display
#WordStreamLive
Over 30% of conversions take more than one click.
#WordStreamLive
97% of all visitors to your site won’t complete your goal in their first visit.
#WordStreamLive
Google = High reach and high cost.
Microsoft Advertising (Bing) = slightly different reach, lower cost.
#WordStreamLive
Unless your company has a call team available 24/7, make sure to use ad scheduling to set appropriate hours.
If you don’t, someone could call you during off hours, resulting in a poor customer experience.
#WordStreamLive
Near me terms are no longer “place” searches.
There has been a growth by over 500% in the past 2 years in near me searches that include “to buy” or “can I buy”.
#WordStreamLive
Form follows function - your campaign structure is paramount to your google ads success.
#WordStreamLive
Local businesses need to make sure they’re utilizing their “Google My Business” page. It’s free and takes up a lot of real estate on the search results page!
#WordStreamLive
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