Top Tweets for #Worklab1
Laut René Lamsfuss @PublicisGroupe sollte #BrandEquity wöchentlich gemessen werden, um gute Budgetentscheidungen treffen zu können. Dabei sollte man nicht nur auf die Wirkung von paid channels achten, sondern auch auf owned und earned media. #DMEXCO19 #Worklab1 #GettingMediaRight
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