Top Tweets for #aafd10summit
The #aafd10Summit Business Meeting is underway. Being the best district in @AAFNational takes a lot of brain power!
That’s a wrap!Thanks for tweeting w/ us through the #AAFD10Summit w/ ALN.Enjoy the rest of your Saturday @AAFHouston!
An example of how @LopezNegrete speaks directly to #Hispanics, using cultural insights: http://t.co/GRtPiIeBf8 @AAFHouston #AAFD10Summit
Clients must understand that 1 size doesn't fit all.We must work to speak to multicultural audiences in their 'language.' -ALN #AAFD10Summit
Multicultural agencies must work together for the benefit of the client and their communities. -ALN @AAFHouston #AAFD10Summit
"Marketing to Latinos is like high school sex. Everybody talks about it but no one knows how to do it well" - @alex_ln #aafd10summit
#TotalMarket is driven by #Hispanics, the fastest growing segment in the U.S. -ALN @AAFHouston #AAFD10Summit
@LopezNegrete "watered down tactics give you watered down work... We're taking the tossed salads and making it a smoothie 😷" #aafd10summit
There is no 'universal insight.' Watered-down insights lead to watered down tactics. -ALN #TotalMarket @AAFHouston #AAFD10Summit
#TotalMarket is based on premise and promise that's unrealistic. U must make a choice.-ALN @AAFHouston #AAFD10Summit
"Hispanic mktg is like high school sex, everyone is talking about it but few know how to do it." @Alex_LN #AAFD10Summit
@LopezNegrete Alex Lopez- "Effectiveness and Efficiency are not interchangeable. They are not the same thing." #aafd10summit
I am vehemently opposed to the term total market.It's an absolutist term in a non-absolutist world.-ALN #AAFD10Summit
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