Top Tweets for #behavebite
Products which appear to be personalised lead to higher perceptions of quality #behavebite
During a time of crisis, we are likely to continue the “business-as-usual” approach in order to gain a feeling of normality. Our perception of our previous routine will actually increase in value, due to it becoming a comfort to us #behavebite
Multiple experiments in America have shown that media campaigns aimed at reducing student alcohol consumption by saying people are drinking too much have actually had the opposite effect. This is due to social proof. #behavebite
Panic buying is largely driven by the scarcity effect (viewing scarce items with an increased value) and social proof (copying what other people are doing) #behavebite
The more good deeds we do, the more likely we are to justify other bad behaviours. This is known as Moral Licensing #behavebite
If we are primed with the idea of old age, we will naturally start to walk slower #behavebite
Panic buying stems from the fear of the unknown. With the intensity of conversation and cases of #Coronavirus growing each day, panic buying helps people feel a sense of control #panicbuyinguk #behavebite
Music can influence a consumer's decisions. If French music is played in a wine shop we are more likely to buy French wine, but if German music is played we are more likely to pick out a German wine #behavebite
Framing a certain system as 'automatic' will increase its perception of value #behavebite
#Adverts are more effective if they match the personalities of consumers, for example if you are trying to reach an #extravert you will want to provoke their key motive, excitement #behavebite
When something is rare, scarce or of limited availability, its perception of value is increased. This is why days such as #LeapDay are considered so special by many #behavebite
Shaking a donation bucket whilst fundraising sends a social proof signal to those walking past, encouraging more people to donate #behavebite
Sharing the message that a certain #behaviour is widespread (even an undesirable one) paradoxically increases the incidence of this behaviour #behavebite
The power of free helps increase purchase motivation as brands are able to frame product variations as free additions, just like @Pret_uk have below #behavebite #poweroffree #purchasemotivation #behaviouralscience
The harder a font is to read, the more likely we are to remember it. This is due to us using more cognitive resources to read the font, leading the memory to be stronger in our mind. #behavebite
Eyes with dilated pupils seem more attractive, this is because our eyes dilate when we see a pleasant stimulus 👀 #behavebite
On average, we are twice as happy on a Friday compared to any other weekday, with that #fridayfeeling fully hitting at 7pm 🎉 #behavebite
People tend to donate more blood following an appeal which frames blood donations as “preventing someone’s death” than “saving someone’s life”. This is explained by loss aversion, where people prefer to avoid loss over acquiring gains #behavebite
As humans we become more addicted when a good outcome isn’t guaranteed. In fact, we are most likely to get addicted or engrossed when the chance of success is only 50%. #behavebite
Social norms are incredibly powerful motivators. Saying “most users review us on Trustpilot” is more effective than “please review us on Trustpilot”. #behavebite
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