Top Tweets for #brandscience
LIGHT BUYERS keep the LIGHTS ON.
Yes, fans are great.
Yes, brand love is lovely.
But depending on your category & brand, light buyers can be easily half of your revenue.
#brandscience
HOW IS DOVE'S "REAL BEAUTY" LIKE GEICO'S "GECKO"?
Maybe Dove's amazing 10-yr growth spurt has more to do with consistency & a distinctive look than its brand purpose.
#advertising #brandpurpose #causemarketing #brandscience
WANT AN "OWNABLE" LOGO?
Turns out there’s an interesting thing you can learn from some of the best in the world.
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#logodesign #marketing #brandscience
HOW NORMAL IS CHURN IN B2B INDUSTRIES?
(Hint: how normal is lint in the laundry?)
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#brandscience #marketing #customerloyalty
DO GROCERY LOYALTY PROGRAMS WORK?
They seem like they just give discounts to their current shoppers, cost a lot to run, and do little to create more "loyalty".
#brandscience #marketing #brandlevers #brandloyalty
DOES TRAVEL “CONSUMPTION” FOLLOW BRAND LAWS?
TL;DR: yes. Just like consumption of your brand.
#brandscience #marketing #dataanalytics
There's nothing worse than efficiently doing the wrong things.
It's time to be more effective.
Sign up for for our special interactive intro to the Laws & Levers of Brand Science, July 24, at AppliedBrandScience com.
#marketing #brandscience #performancemarketing
WHAT’S THE “CAR DOOR THUNK” IN YOUR CATEGORY?
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Sign up for the Interactive Intro to the Laws & Levers at AppliedBrandScience com/products
#brandscience #marketing #consumerpsychology
People can barely remember where their car keys are, much less whether their briefs support reefs.
Sign up for for our special interactive intro to the Laws & Levers of Brand Science, July 24, at AppliedBrandScience com.
#marketing #brandscience #brandpurpose
HOW DO YOU HANDLE THE BRAND-CATEGORY PARADOX?
How do you stand out while fitting in?
(Subscribe to the Irregular News at AppliedBrandScience com/signup )
#brandscience #marketing #brandlevers
Everyone loves the iconic "GOT MILK?" campaign.
But did it actually sell more milk?
Well...
Sign up for an Interactive Intro to the Laws & Levers of Brand Growth on July 24, at Applied Brand Science dot com.
#brandscience #advertising #marketing
"Branding" isn't just about colors and logos and mascots and "all the feels" people have.
It's about building a long-term reputation for your product, service, and company.
Good branding isn't a distraction from growth; it's the path to it.
#brandbuilding #brandscience
IS CUSTOMER SATISFACTION OVERRATED?
It turns out the evidence is… mixed.
🍊 🍊 🍊
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#brandscience #marketingstrategy #customerexperience
WHY ISN’T BOTTLE WEIGHT A CUE FOR QUALITY IN LIQUOR?
Like, shouldn’t nicer spirits be sold in thick-walled, faceted, hefty bottles?
🍊 🍊 🍊
Don't miss a post: subscribe to the Irregular News at AppliedBrandScience dot com /signup.
#brandscience #packaging
BAD DATA will take you confidently in the wrong direction.
So be sure you're starting with excellent data, and questioning the quality of the data you're seeing.
Obvi.
#bigdata #brandscience #marketingdata
Want to succeed in marketing?
Be like honeybees: explore 20 different bushes & trees & fields.
When you find pollen, send 90% of your bees there to exploit those flowers while they're blooming.
But save 10% to keep exploring.
#brandgrowth #brandscience
We talk a lot about 'deep relationships' and 'fandoms' with brands.
So why did the hottest, biggest, coolest brand in the world only get 178 comments on their last TikTok?
#brandscience #consumerbehavior
DO PLATFORMS “OWN” THEIR USERS?
TL;DR: Nope.
They share them. Predictably.
With the exception of Reddit. Something weird goin' on there.
#brandscience #marketingscience #marketinglaws
The laws of brand science are constraints that many people still don't even know about.
But they're not the whole story.
That's where Levers come in.
#Marketing #BrandScience
DO WE "OWN" OUR CUSTOMERS?
We think “our” buyers are totes not like “their” buyers.
But mostly it ain't so.
#brandscience #marketing
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