#contextualredefined - Twitter Hashtag

almost 7 years ago

💯 agree. Finding scale through deeper understanding of the contextual environment coupled with the mindset of the audience will provide a shining light on the way forward, post-cookie #contextualredefined #mindsetmatters #weareilluma

Ozone @TheOzoneProject

almost 7 years ago

Digiday reports on #publishers gearing up for life post-cookies and how we have "created a unified taxonomy for how they contextually target ads to make it easier for an advertiser to scale contextual buys". More here: https://t.co/SRcjlSE4RK #publishing #advertising #context

TheOzoneProject's tweet photo. Digiday reports on #publishers gearing up for life post-cookies and how we have "created a unified taxonomy for how they contextually target ads to make it easier for an advertiser to scale contextual buys".

More here: https://t.co/SRcjlSE4RK

#publishing #advertising #context https://t.co/vZeJ5rvTAP

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illuma @weareilluma

almost 7 years ago

Great to be talking with @MediatelNews about what is next #postcookie for #adtech - we know our industry has to evolve in this privacy first era. #cookielesstechnology #contextualredefined #weareilluma

The Media Leader UK @TheMediaLeader

almost 7 years ago

Behavioural targeting post-cookie: "The show will go on" We speak with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve. https://t.co/uj8MN4EVbQ

TheMediaLeader's tweet photo. Behavioural targeting post-cookie: "The show will go on"

We speak with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.

https://t.co/uj8MN4EVbQ https://t.co/F3tFk1UVX4

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illuma @weareilluma

about 7 years ago

Moments, mindset and mood – smart planners are already looking beyond personal data to find new ways of targeting. Great analysis in this piece from @LCBrennan in @TheDrum this week. #privacymatters #cookielesstechnology #contextualredefined https://t.co/NhJHzNKybk

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illuma @weareilluma

about 7 years ago

"Context is becoming a more important currency" at #illuma we couldn't agree more - and if you are interested in advanced contextual, at scale, come to talk to us @weareilluma #contextualredefined #adtech #programmatic https://t.co/3Y5r9H6asL digiday contextual

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illuma @weareilluma

about 7 years ago

Our MD @jacqui_illuma discusses how negative content can deliver results in the right context @Figaro_Digital #negativecontent #contextualredefined #contexttargeting #programmatic #digitaladvertising

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