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[Brand Initiative] HT Brand Leadership Series Ep. 46 | Krishnan Chatterjee on ‘Decoding AI in B2B Marketing’ #HTBrandLeadershipSeries #DecodingB2BMarketing #GoogleCloud AI is not an existential threat… unless you are mediocre at what you do That’s what Krishnan Chatterjee, Head of Marketing at Google Cloud, India explains to host Rajesh Kumar, fractional CMO and board advisor. In this discussion unpacking the strategic use of AI in B2B marketing, Chatterjee opines that AI's greatest power lies not in replacing humans, but in acting as our J.A.R.V.I.S (the fictional AI assistant to the sci-fi superhero, Iron Man), which cannot function without brilliance of the human himself. To Chatterjee, who is CMO by day and musician by night, AI is a tool that amplifies our creative imagination. It is neither a harbinger of doom nor a universal panacea: its greatest power lies in solving the world’s most profound capacity-to-serve problems. He cites an instance where a focused, AI-powered strategy resulted in a 2.5x increase in pipeline for his campaign. In B2B Marketing, Chatterjee focuses on how AI is changing the consumer's discovery process from one of engagement to one of intent, which results in thinner funnels and high conversion rates. Citing several examples, he emphasizes the importance of moving marketing from a cost center to a growth driver position on the P&L, in the age of AI and automation. This is a must-watch for marketing leaders looking to future-proof their teams, because the message is clear: the future belongs to brilliant marketers, not bots. #HTBrandLeadershipSeries #KrishnanChatterjee #GoogleCloud #AIinMarketing #B2BMarketing #CapacityToServe #DigitalTransformation #Imagination #Empathy #MarketingStrategy #Leadership #TechTrends Know more: https://t.co/ZwMHMe3BRi

$htTweets's tweet photo. [Brand Initiative] HT Brand Leadership Series Ep. 46 | Krishnan Chatterjee on ‘Decoding AI in B2B Marketing’ #HTBrandLeadershipSeries #DecodingB2BMarketing #GoogleCloud AI is not an existential threat… unless you are mediocre at what you do That’s what Krishnan Chatterjee, Head of Marketing at Google Cloud, India explains to host Rajesh Kumar, fractional CMO and board advisor. In this discussion unpacking the strategic use of AI in B2B marketing, Chatterjee opines that AI's greatest power lies not in replacing humans, but in acting as our J.A.R.V.I.S (the fictional AI assistant to the sci-fi superhero, Iron Man), which cannot function without brilliance of the human himself. To Chatterjee, who is CMO by day and musician by night, AI is a tool that amplifies our creative imagination. It is neither a harbinger of doom nor a universal panacea: its greatest power lies in solving the world’s most profound capacity-to-serve problems. He cites an instance where a focused, AI-powered strategy resulted in a 2.5x increase in pipeline for his campaign. In B2B Marketing, Chatterjee focuses on how AI is changing the consumer's discovery process from one of engagement to one of intent, which results in thinner funnels and high conversion rates. Citing several examples, he emphasizes the importance of moving marketing from a cost center to a growth driver position on the P&L, in the age of AI and automation. This is a must-watch for marketing leaders looking to future-proof their teams, because the message is clear: the future belongs to brilliant marketers, not bots. #HTBrandLeadershipSeries #KrishnanChatterjee #GoogleCloud #AIinMarketing #B2BMarketing #CapacityToServe #DigitalTransformation #Imagination #Empathy #MarketingStrategy #Leadership #TechTrends Know more: https://t.co/ZwMHMe3BRi$

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