Top Tweets for #HTBrandLeadershipSeries

8 months ago

[Brand Initiative] HT Brand Leadership Series Ep. 46 | Krishnan Chatterjee on ‘Decoding AI in B2B Marketing’ #HTBrandLeadershipSeries #DecodingB2BMarketing #GoogleCloud AI is not an existential threat… unless you are mediocre at what you do That’s what Krishnan Chatterjee, Head of Marketing at Google Cloud, India explains to host Rajesh Kumar, fractional CMO and board advisor. In this discussion unpacking the strategic use of AI in B2B marketing, Chatterjee opines that AI's greatest power lies not in replacing humans, but in acting as our J.A.R.V.I.S (the fictional AI assistant to the sci-fi superhero, Iron Man), which cannot function without brilliance of the human himself. To Chatterjee, who is CMO by day and musician by night, AI is a tool that amplifies our creative imagination. It is neither a harbinger of doom nor a universal panacea: its greatest power lies in solving the world’s most profound capacity-to-serve problems. He cites an instance where a focused, AI-powered strategy resulted in a 2.5x increase in pipeline for his campaign. In B2B Marketing, Chatterjee focuses on how AI is changing the consumer's discovery process from one of engagement to one of intent, which results in thinner funnels and high conversion rates. Citing several examples, he emphasizes the importance of moving marketing from a cost center to a growth driver position on the P&L, in the age of AI and automation. This is a must-watch for marketing leaders looking to future-proof their teams, because the message is clear: the future belongs to brilliant marketers, not bots. #HTBrandLeadershipSeries #KrishnanChatterjee #GoogleCloud #AIinMarketing #B2BMarketing #CapacityToServe #DigitalTransformation #Imagination #Empathy #MarketingStrategy #Leadership #TechTrends Know more: https://t.co/ZwMHMe3BRi

$htTweets's tweet photo. [Brand Initiative] HT Brand Leadership Series Ep. 46 | Krishnan Chatterjee on ‘Decoding AI in B2B Marketing’ #HTBrandLeadershipSeries #DecodingB2BMarketing #GoogleCloud AI is not an existential threat… unless you are mediocre at what you do That’s what Krishnan Chatterjee, Head of Marketing at Google Cloud, India explains to host Rajesh Kumar, fractional CMO and board advisor. In this discussion unpacking the strategic use of AI in B2B marketing, Chatterjee opines that AI's greatest power lies not in replacing humans, but in acting as our J.A.R.V.I.S (the fictional AI assistant to the sci-fi superhero, Iron Man), which cannot function without brilliance of the human himself. To Chatterjee, who is CMO by day and musician by night, AI is a tool that amplifies our creative imagination. It is neither a harbinger of doom nor a universal panacea: its greatest power lies in solving the world’s most profound capacity-to-serve problems. He cites an instance where a focused, AI-powered strategy resulted in a 2.5x increase in pipeline for his campaign. In B2B Marketing, Chatterjee focuses on how AI is changing the consumer's discovery process from one of engagement to one of intent, which results in thinner funnels and high conversion rates. Citing several examples, he emphasizes the importance of moving marketing from a cost center to a growth driver position on the P&L, in the age of AI and automation. This is a must-watch for marketing leaders looking to future-proof their teams, because the message is clear: the future belongs to brilliant marketers, not bots. #HTBrandLeadershipSeries #KrishnanChatterjee #GoogleCloud #AIinMarketing #B2BMarketing #CapacityToServe #DigitalTransformation #Imagination #Empathy #MarketingStrategy #Leadership #TechTrends Know more: https://t.co/ZwMHMe3BRi$

Hindustan Times

@htTweets

about 1 year ago

In Episode 15 of the #HTBrandLeadershipSeries, Prahlad Salian, Head of Marketing at BSE, joins Abhishek Mehrotra to talk about how India’s leading stock exchange is working to educate and empower investors across the country. From segmenting communication for Gen Z, millennials, Gen X, and baby boomers to simplifying financial messages for first-time investors in small towns, Prahlad shares how BSE is committed to making financial knowledge simple, understandable, and actionable for every Indian. Watch: https://t.co/GhhOGQAPFs #BSEIndia #InvestorEducation #FinancialLiteracy #StockMarketIndia #MarketingLeadership

htTweets's tweet photo. In Episode 15 of the #HTBrandLeadershipSeries, Prahlad Salian, Head of Marketing at BSE, joins Abhishek Mehrotra to talk about how India’s leading stock exchange is working to educate and empower investors across the country.

From segmenting communication for Gen Z, millennials, Gen X, and baby boomers to simplifying financial messages for first-time investors in small towns, Prahlad shares how BSE is committed to making financial knowledge simple, understandable, and actionable for every Indian.

Watch: https://t.co/GhhOGQAPFs

#BSEIndia #InvestorEducation #FinancialLiteracy #StockMarketIndia #MarketingLeadership

Hindustan Times

@htTweets

about 1 year ago

#HTBrandLeadershipSeries | In Episode 14 of the HT Brand Leadership Series, Arti Saxena, Director & Head of Marketing - India at the World Gold Council, joins Abhishek Mehrotra to discuss how a timeless asset is being redefined for today’s new-age consumers. From the bold “You Are Gold” campaign to repositioning gold as a symbol of self-expression, aspiration, and individuality, Arti shares how the World Gold Council is making gold relevant for millennials and Gen Z, through authentic storytelling, influencer engagement, and multi-platform innovation. Discover how a heritage category is being revitalized for a purpose-driven generation and why emotional resonance is the new currency for brand connection. Watch: https://t.co/gypDbSw1uh #WorldGoldCouncil #YouAreGold #GoldMarketing #GenZConsumers #BrandTransformation #MarketingLeadership #FutureOfGold

rameet singh arora @rameetarora

over 7 years ago

@dxtdvy @BakshiRajshree @sethimanav @vatsalasher @arduoR Great Chat #HTBrandStudioLive #HTBrandLeadershipSeries

jyoti bansal @jyotikbansal

over 7 years ago

Looking forward to great conversations @dxtdvy @BakshiRajshree @sethimanav @rameetarora @vatsalasher @HtBrandStudio

rameet singh arora @rameetarora

over 7 years ago

What a day Episode 5 of Brand Studio Live @HtBrandStudio @htTweets @AsiaDma @vatsalasher @arduoR @aashishc @lizment @sudeep_narayan @anjalimn @praveinrao Sumeet Singh Gaurav Mehta Tarun Garg https://t.co/8yQKAap4xK #htbrandleadershipseries

rameet singh arora @rameetarora

over 7 years ago

48% Indians on the Internet would prefer to transact in their native language. Yet all they get is English. We’re discussing this and more in Episode 4 of Brand Studio Live on the 13th of December @HtBrandStudio @kvpops @arduoR @Modhgil #HTBrandleadershipSeries

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