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We loved networking with programmatic leaders at the @Digiday Programmatic Summit in Nashville & exploring how we can help brands connect with unique growth audiences & drive revenue. Let’s keep the convo going as we shape the future of adtech together! #DigidayProgrammatic
In our Safeguarding First-Party Data in the Right Ways session, Mary Ann Pruitt of Mosaic Media Agency discusses the latest technologies and strategies that enable marketers to prioritize privacy while maintaining effective targeting and measurement. #digidayprogrammatic
In our Balancing Direct vs Programmatic Investment Strategies session, @michaelburgi chats with KINESSO’s Thomas Reiker as he shares more on the current environment and offers tips for making the best investment decisions for your brand. #digidayprogrammatic
And just like that, we're back at it for Day 2 of the Digiday Programmatic Marketing Summit in Nashville 🤠 #digidayprogrammatic
In our Divining Quality in First-Party Data session, @AlvinNGlay chats with @michaelburgi, and dives into the tools and tactics needed to help ensure first-party data is clean, secure, and consented to, especially for diverse audiences and consumers. #digidayprogrammatic
In our The Future of CTV Measurement session, @petersontee chats with @Tinuiti's Harry Browne about how the agency is devising a unified measurement framework for its clients to cover CTV and beyond. #digidayprogrammatic
In our How TripAdvisor is Taking its Programmatic Buying up the Funnel, session @petersontee chats with Matteo Balzani of @Tripadvisor about how the brand plans to broaden its approach to cover the full funnel. #digidayprogrammatic
In our SPO 3.0: Supply Path Optimization is Due for an Upgrade session, @petersontee chats with Anthony Scarola of @VaynerMedia about why he believes too many ad buyers are getting SPO wrong and what needs to change for them to get it right. #digidayprogrammatic
And we're off! Digiday’s Programmatic Marketing Summit is officially underway in Nashville, with @SaraJerde, @petersontee and @michaelburgi kickings things off. #digidayprogrammatic
Team Digiday is ready for our Programmatic Marketing Summit here in Nashville! Are you? 🤠 #digidayprogrammatic
Exciting insights this morning at #DigiDayProgrammatic from Jay Weintraub, Managing Director of Agency! He shared how rAI is revolutionizing ad spend, boosting conversions, and driving revenue growth in your funnel. #Marketing #AdTech #ROI
That's a wrap from the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴
As always, thank you so much to all of our attendees and sponsors! We'll see you at the next one 👋 #digidayprogrammatic
In our Speaking the Language of Programmatic session, @KimekoM chats with Kelley Stauffer of Agital about taking an integrated approach to programmatic media buying across traditional and digital channels. #digidayprogrammatic
In our Finding Audience While Future Proofing and Optimizing Programmatic Marketing With New Tools session, @jcoopernyc chats with Raphael Rivilla of Marcus Thomas. #digidayprogrammatic
Day 2 of the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
In our Even While the Cookie Crumble Delays, the Pivot to Contextual in Programmatic Marketing Gains Urgency session, @jcoopernyc chats with @MMcCoolCalhoon of PMG. #digidayprogrammatic
Some more scenes from Day 1 of the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
Some more scenes from the Digiday Programmatic Marketing Summit in Palm Springs, CA 🌴 #digidayprogrammatic
In our A Primer on Privacy Regulation session, @petersontee chats with Raashee Gupta Erry of UPLEVEL, a privacy expert who helped the FTC understand the innerworkings of programmatic advertising. #digidayprogrammatic
In our Supply Path Optimization in the MFA Era session, @petersontee chats with Leah Askew of @Digitas about how the company manages its programmatic supply chain amid the MFA mania. #digidayprogrammatic
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