Top Tweets for #egtaDigitalNext
Markdata and TWA were also at DigitalNext Meeting, organized by EGTA. Luis de Borba, Client Account Director from TWA, showed YUMIWeb and explain its advantages as a horizontal platform. 📊💻#egtaDigitalNext #YUMIWeb
#egtaDigitalNext and here it is again targeting by age and insulting with it!
#egtaDigitalNext crowd: a lot of the cases presented this morning first were published in our egtabites! Check out @Channel4 's contextual advertising, @admeira_ch 's OK Button, @VideoAdBureau 's D2C campaign ... it's all there ! https://t.co/CVPMB7NMoN
Sean is fascinating the #egtaDigitalNext audience with information about how much #D2C brands invest in TV in the USA. In 2018 : 191 brands spend 4,4 billion $ on TV ( FANGS in total spent 2,1$ bio)
'The growth of D2C businesses in the US is exploding. They're growing like crazy! And very often, their 3rd round of funding depends on them advertising on #TV' explains Sean Cunningham from the VAb at #egtaDigitalNext
Canal+ can prove the value of targeted #TV advertising on canalXchange as explained at #egtaDigitalNext #VOD #ads
Final conclusion by @KNelsonField. What an insightful and inspiring presentation!!! #egtaDigitalNext @egtaconnect
“TV retention is so strong that it generates a greater impact at 28 Days then FB and YT do immediately after exposure” @KNelsonField at #egtaDigitalNext @egtaconnect
“TV commands more attention and attention and product choice are related - therefore TV drives more sales”, @KNelsonField at #egtaDigitalNext @egtaconnect
Delighted to have @KNelsonField, Industry Professor of Media Innovation at University of Adelaide, at #egtaDigitalNext: “Not all Reach is equal” @egtaconnect
And now @jdaykin, Media Director Consumer Healthcare @GSK on stage at #egtaDigitalNext by @egtaconnect.
Very interesting presentation from @jdaykin from @GSK talking about taking a 'Total Video' approach to #TV partnerships at #egtaDigitalNext with @egtaconnect in Lisbon.
Marketers still definitely want the big TV campaign, they still want the big idea - the excellent @jdaykin offers a very different perspective following Sir Martin Sorrell’s claim on stage that brands no longer want ‘tentpole’ ad campaigns at #egtaDigitalNext
Really interesting opening panel discussion at #egtaDigitalNext with @LindseyClay from @Thinkboxtv in conversation with @dwheld from @RBS and @wfamarketers and @martinsorrell from @S4Capital talking #tv #advertising #branding #data #programmatic & #content
#egtaDigitalNext David Amodio of @Channel4 points out that Sir Martin Sorrell’s belief that brands don’t want ‘tentpole’ marketing anymore is rather at odds with his other belief that Netflix is the best business model given they do enormous tentpole campaigns to launch new shows
“Marketers don’t want to make big films anymore. There are super bowl ads, World Cup ads... but marketers don’t want to spend money on tent poles” - @martinsorrell talking to @LindseyClay
Certainly more always on smaller campaigning but not sure that’s true #egtaDigitalNext
#egtaDigitalNext David Wheldon, CMO of RBS - Very rarely do I see any advertising online that delivers on the promise and shows it works
Heard from Sir Martin Sorrell and David Wheldon at #egtaDigitalNext : "all of you in this room [TV broadcaster] are digital." And " we used TV advertising to reboot our brand."
![AnneLaureDreyf's tweet photo. Heard from Sir Martin Sorrell and David Wheldon at #egtaDigitalNext : "all of you in this room [TV broadcaster] are digital." And " we used TV advertising to reboot our brand." https://t.co/7hrMrTqNd6](https://pbs.twimg.com/media/D20HOH5W0AAICFl.jpg)
![AnneLaureDreyf's tweet photo. Heard from Sir Martin Sorrell and David Wheldon at #egtaDigitalNext : "all of you in this room [TV broadcaster] are digital." And " we used TV advertising to reboot our brand." https://t.co/7hrMrTqNd6](https://pbs.twimg.com/media/D20HNtpXcAAq10D.jpg)
![AnneLaureDreyf's tweet photo. Heard from Sir Martin Sorrell and David Wheldon at #egtaDigitalNext : "all of you in this room [TV broadcaster] are digital." And " we used TV advertising to reboot our brand." https://t.co/7hrMrTqNd6](https://pbs.twimg.com/media/D20G9U_W0AAqJNK.jpg)
David Wheldon, CMO of RBS - Hubris got us into the financial crisis and humility got us out of it (and there is a lesson there for the tech platforms). We used TV advertising to re-boot the brand #egtaDigitalNext
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