Top Tweets for #fouanalytics
anyone using #FouAnalytics already to measure client campaigns or sites is welcome to do one-on-one sessions with me to review how to use FouAnalytics and some of the more advanced features available to you.
just reach out
For t…https://t.co/HZLlSy0LVp https://t.co/7kJacjuaRh
Pro tip for #FouAnalytics practitioners
- separate video ad campaigns from display ad campaigns by using different FouAnalytics tags
this will let you see more clearly where the problems are (there are more problems with video ad…https://t.co/pVMnqscGBc https://t.co/5K9Q5yMQBS
#FouAnalytics 3-pack
1. HTTP_USER_AGENTS are useless for fraud detection, because bad guys' bots lie and disguise themselves as Chrome
HTTP_USER_AGENT is unreliable for fraud detection - https://t.co/x0SyXnEDhO
2. IP addresses are useless for fraud…https://t.co/CaxFkImOSC
Finished teaching the first @NorthwesternU @MedillSchool #graduate #IMC course. A strong grad group & an interesting client. Featured @followerwonk #ChatGPT & #fouanalytics
#FouAnalytics tip
intersection means the percentage of the ad that intersects with the viewport (the viewable portion of the browser)
in the example below, 81% of the ads intersect with viewport between 0 - 10% (which means they are not viewable)
about…https://t.co/Wyh4WRskRQ
quick tip for #FouAnalytics practitioners
- the number to the right of the parameter name shows its prevalence in the data
- in the example data below, mobile_apps are 20% of the data
- HTTP_USER_AGENT is in 100% of the data
- ancestorOrigins and refer…https://t.co/q9Jv70a8p8
can you tell which screen resolution and window size was used (faked) by bots?
data from #FouAnalytics https://t.co/mdmHCq6as4
#FouAnalytics pro-tip for practitioners
if you have on-site measurement on your landing pages, go to the Domain App report tab and look for strange app names (ones that should not be loading webpages)
the following crapps not only loaded the ads, but al…https://t.co/MmKm4l61DC
some clicks should be counted; other clicks (on [x] and AdChoices) should not be counted as success in your programmatic campaigns
does your analytics show you this? #FouAnalytics does (click charts)
https://t.co/jqFmF7OzNC https://t.co/1Ljj8jwKVI
color coding has been added to the click, mousemove, and touch charts in #FouAnalytics
can you tell which are bot clicks and which are legit clicks from humans?
https://t.co/jqFmF7O1Y4 https://t.co/2RqEDywGA1
oh, you got tons of clicks on your programmatic ads?
what do you think the user was trying to click?
click charts from #FouAnalytics (these were the HUMAN clicks)
https://t.co/QC0VCmWkpS https://t.co/YIGK4rLQGD
out of 1 million impressions, 3,635 clicks
- 84% bots (80% red + 4% orange)
- 11% humans (1 in 10 clicks are human)
data from #FouAnalytics in-ad measurement
https://t.co/gFbT5srfYb https://t.co/vsf4YNbEE9
you know when they say "sunlight is the best disinfectant"?
#FouAnalytics is that sunlight for programmatic digital media
HT @AlisterPaine https://t.co/c8NzFvLceL https://t.co/xaVLtwtTds
friendly reminder that these apps are chomping on your programmatic ad impressions (display, video, now CTV)
do you see these in your placement reports? (hint: no)
but you will see it in data from #FouAnalytics https://t.co/KffTYLL5cT
friendly reminder that these apps are chomping on your programmatic ad impressions (display, video, now CTV)
do you see these in your placement reports? (hint: no)
data from #FouAnalytics
#FouAnalytics helps advertisers/buyers check for domain spoofing
(which their DSP and fraud verification failed to detect and block - data below shows detected domain/url versus what was declared in bid request)
https://t.co/oLVTJL2hYO https://t.co/JUOW2sxQEf
#FouAnalytics practitioners, I'd like to write more anonymous case studies with you.
- 1 pager
- 1 to 2 charts
- statement of problem -- e.g. Google Analytics, DV360, existing tools could not answer
- how FouAnalytics helped resolve
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