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OpenAI just launched Operator. This got me thinking about the potential impact of AI agents on how buyers will discover domain names in the future, so I decided to give Operator a test run. The results were eye-opening. I started with a simple prompt: Help me find a great domain for my pet food brand from https://t.co/5NBd9Ifc52. It should be a cute name and ideally under $5000." Operator took it from there. It accessed https://t.co/5NBd9Ifc52, searched for pet food-related domains, applied the appropriate pricing filter, and shortlisted names that exuded cuteness. It didn’t stop there—it even assisted me in negotiating a better price through live chat. The implications of this technology are huge. For marketplaces, it will become critical to optimize the way domains are merchandised to ensure AI agents can easily discover relevant options. This means having in-depth filters, a highly effective search, and real time communication tools will matter more than ever. It is time to start adapting for this shift