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Open rate isn’t real anymore. Thanks to Apple, it's inflated. Focus on clickthrough rate for true performance insight.
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What has changed in Facebook Ads performance after the iOS14 update?
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Meta faces another challenge as FTC moves to ban the company from monetizing youth data entirely. With ad targeting restrictions and iOS 14 update, it's an uphill battle for Meta to maintain its revenue stream. #Meta #FTC #adtargeting #iOS14update
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