Top Tweets for #iconnect2018
.@Adweek caught up with our CMO @EricCLX to discuss brand building, Amazon and #ecommerce. #iConnect2018 https://t.co/CQpiHRXEA8
Brands have to human centered, purpose driven & technology enabled. Brands that create value & are useful. We need a whole generation of marketers that know humanity matters & use data & technology to enable brands to be useful to humans @Clorox #iconnect2018 @TPNRETAIL
Me. Virtual Shopping. I probably shouldn't be allowed to buy things just by staring at them. @GumGum Target AIsle #iconnect2018
Craftsmanship = passion expressed in perfect form- improve the craft by everyone bringing their expertise to the table #iconnect2018 #thriveatclorox @CloroxCo
#iconnect2018 Creating social content:
Look at Insights
Create Content from them
Distribute across networks
Analyze and take actions based on their results
Online shopping = solution oriented vs in-store shopping = price oriented #iconnect2018 #thriveatclorox @CloroxCo
Fix something consumers don’t like in the real world by creating a new solution using technology #iconnect2018 #thriveatclorox @CloroxCo @valassis
@VNTANAlive (and @satisfi ) at #iConnect2018? Very inspiring! @PlugandPlayTC @CloroxCo https://t.co/RdygGVbt3o
65% of consumers say customized content will impact purchasing decisions #iConnect2018
Future of global commerce: context (leverage data), convergence of online and offline, contact (make it fun again!) #iconnect2018 #thriveatclorox @leemccabe @CloroxCo
Shopping should be more than a transaction, it should be an experience and it should be fun #iconnect2018 #thriveatclorox @CloroxCo @leemccabe
New retail experience: seamless online & offline ➡️ inspire potential need ➡️c2b = new model #iconnect2018 #thriveatclorox @leemccabe @CloroxCo
Optimism bias actions: know your bias, plan ahead; assess competence not confidence; change the way you communicate info #iconnect2018 #thriveatclorox @affectivebrain @CloroxCo
ROAR is pleased to be exhibiting an #AugmentedReality enabled "#Smart #Aisle” during #Clorox #iConnect 2018 EXPO this week in #SanFrancisco. Stop by for a demo!
https://t.co/SHXPDQ7mO8 … #iconnect2018 #AR @roaraugmented
Moderating a panel on how Brands can work with and through Ecommerce at the Clorox #iconnect2018. Lots of former #berkeleyhaas students here. Go Bears!
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