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Behind That Feature (BTF) Week 2: Matching Algorithms (Best Practices) Love, Lies, and Algorithms: The Good, The Bad, and The ‘Why Are We Matched?! 💌 Dearest readers, As Cupid sharpens his arrows and dating apps brace for their busiest night of the year, we must ask: Are matches truly made in heaven, or simply in the depths of an algorithm optimized for engagement? On Monday, we traced the evolution of matchmaking technology—from the early days of compatibility quizzes to today’s AI-powered swiping frenzies. But history alone does not explain why some matches feel like fate, while others leave you staring at your phone in horror, muttering, “How did we get here?” Today, we uncover the secrets of what makes a matching algorithm successful, the ones that lead us astray, and the utterly bewildering. Let’s begin.