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Webpage
A document that exists on the World Wide Web and can be viewed by web browsers.
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WordPress
A popular blogging and content management system.
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Unnatural Link
Any links Google identifies as suspicious, deceptive, or manipulative. An unnatural link can result in Google taking manual action on your website.
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Trust
Generally applies to the history of a domain (e.g., whether it cites or features expert sources, builds a positive reputation, adheres to Webmaster Guidelines).
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Traffic
The people (and sometimes bots) who visit your website.
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Time on Page
An inexact estimation of how long a user spent looking at a particular webpage. Pages with high exit rates can greatly skew this data.
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Share of Voice
How many impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms.
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Reciprocal Links
When two websites agree to exchange links to one another.
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Outbound Link
A link that directs visitors to a page on a different website than the one they are currently on.
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Orphan Page
Any webpage that is not linked to by any other pages on that website.
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Do-follow
A link that doesn’t use the “nofollow” attribute. In other words, a link.
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