Top Tweets for #thewhyinit
“It may be more effective or easier to change the environment, versus trying to change human nature” @mwillcox #thewhyinit #empathy
“In marketing and life, it’s less important to find a difference, and more important to find a similarity” @mwillcox #thewhyinit #empathy
Amy Solberg, planner and photographer extraordinaire. #thewhyinit
“As a brand, never be above comparison. Humans make decisions using anchoring & comparison” @mwillcox #thewhyinit
Scarcity triggers the human resistance to loss. SO BUY THESE TICKETS BEFORE THEY'RE ALL GONE! #thewhyinit
Human beings navigate the world by comparison. #thewhyinit
To humans, other people's behavior is an indicator of correct behavior. There is powerful marketing insight in that. #thewhyinit
People don't exactly fear change. They fear loss. This is important as we try to anticipate whether consumers will adopt a behavior. #thewhyinit
Why penalizing shoppers five cents for forgetting reusable bags works better than offering five cents for remembering ... #thewhyinit
Human brains are always trying to get us to use our cognitive shortcuts so it can do other things. #thewhyinit
Humans take cognitive shortcuts. We need to make decisions faster than our conscious mind will allow. #thewhyinit
Covering "The cave man and the cave woman behind the keyboard." #thewhyinit
Baba Shiv is our new hero. #thewhyinit
Humans are wired such that they cannot answer "why" they behave the way do--asking them "why" won't get you the answer. #thewhyinit
Some buying decisions require almost no thought: Giving a consumer more info to consider in that moment can work against you. #thewhyinit
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