Top Tweets for #tmpforum
Crikey, IBM have trained more than 5,000 marketers in agile principles. They’re not messing about #TMPforum
Culture is key to embracing an agile marketing function says @andy_fitzg , people need to really believe and buy in to the approach for it to be successful #TMPForum
Strategy = a classic case of what we say vs. what we mean, via @colinalewis
#marketingstrategy #strategy #agile
#tmpforum
Marketing effectiveness is in decline, mainly because teams are focussed on optimising in silos rather than collaborations on overall effectiveness across the funnel #TMPforum
Looking forward to tonight’s #TMPforum.... who else is coming along for a cocktail and of course great content? #B2BMarketing
Really fascinating stuff from Rob Hughes taking us under the bonnet of @AutomationAnywh ‘s growth in what @McKinsey estimates to be a $15trillion market #TMPforum
The battle for marketing...hearing more and violently agreeing #TMPforum
The battle for marketing...hearing more and violently agreeing #TMPforum
If Nespresso was sold in standard bags of coffee it would be £35 per bag. The simple application of a bias has made them millions - @rshotton explains the genius of launching pods #tmpforum #b2bmarketing
.@rshotton shares research from 200+ marketers showing 75% thought they would win against competitors in a pitch #tmpforum #b2bmarketing
#TMPforum attending an interesting b2b marketing event — after years in b2b marketing I absolutely agree with this sentiment
Time for some education and networking at #TMPForum. Behavioural science applied to sales and marketing. How to apply theory to execution as ever is the question..... https://t.co/Tg8AFrmDan
What a quote! The brain tries to justify the position it has already decided on, rather than making an objective judgment. #TMPforum
Very proud to watch my wife @RBPLockwood present last night. Spot on comments and absolute knowledge in this subject. #bravo #tmpforum https://t.co/2jpC1l4MvA
.@rlockwooduk - we’re moving to intent driven digital because it gives us better focus #TMPforum #b2bmarketing
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