Most products celebrate downloads and sign-ups.
But that’s not what makes a product successful.
The real question is:
What is the one user action that makes people stay?
Find that behavior.
Get users to do it faster.
Measure that — not vanity metrics.
One subtle product decision in broking apps:
Users rarely think:
“I want to place a bracket order.”
They think:
“I want a target and a stoploss.”
Many brokers quietly optimize for the second mental model.
Less financial jargon.
Same execution underneath.
Interesting pattern from user feedback:
A lot of users described Zerodha as “comfortable”.
Not because it had more features, but because users always knew where to look.
Made me realize familiarity itself becomes a product advantage in investing apps.
Never assume users understand why a flow exists.
We had a user dropping during bank account linking because the app redirected them to a UPI app for verification.
To us: normal flow.
To the user: “Why is this happening?”
Tiny UX copy issue.
Huge trust impact.
@rajatscribbles_@munjalkeshav Rategain seems like a good company but it would still take tike for its reversal.
The risk/reward ratio is very good right now but the main issue that they were facing of not being able to build their sales team particulary in a few asian countries still persists.