Hatchet

Creator Marketing Analytics Across Streaming & Socials
Complete Gaming Intelligence
Access our latest reports here ➡️

[Hatchet @hatchet_gg]

🚨 We're Dropping The Stream: Introducing “Hatchet”, Creator Marketing Analytics 🚨

If you’ve been following us for a while, you know us as the experts in all things live streaming: The top channels, games, events…

But to REALLY provide the most accurate picture of the online landscape, we realized we needed to think bigger. Why not streaming… and socials?

Yes, we’ve now expanded our data to cover social platforms as well! That includes Instagram, X, and Snapchat among many others.

We’re no longer just “Stream” Hatchet anymore: We’re honing our craft and chopping up the sharpest insights in the creator marketing industry 🪓

We have way more to say, so we’ll be showcasing all the new data, methods, and features that we’ve just launched over the coming weeks. For now, we’d love you to check out our new website (oh yeah, we have an awesome, speedy new website too!) where you can read all about how the new Hatchet can work for you.

See what Hatchet is all about here ➡️ https://t.co/GnfneuzwWy

Oh BTW: If you’re reading this from Köln right now, then good news: We’re at @gamescom! Keep an eye out for us (and our new logo) on the convention floor 👋

[Hatchet @hatchet_gg]

@WestCOL @IbaiLlanos @DavooXeneizeJRR @lautarodeIcampo @adrianozendejas @korekore_ch @avashaka @taijich0324 @stylishnoob @gonsan_vl @hatchetJP @noway4u_sir @Papaplatte @metashi12 @TolkinLoL @krokoboss1090 @Absi_151 @maher_sultaneh @SHoNgxBoNgYT @Drb7h1 That last group of Arabic-speaking streamers is a particularly interesting one, with MENA becoming one of the powerhouses of the live-streaming landscape. We dove deeper into the forces driving this popularity in our full article ➡️ https://t.co/4AiPlGcErY

[Hatchet @hatchet_gg]

🌍 Crossing Barriers: Top Streamers of Different Languages 🗣️

Hatchet looks at global data, so we thought why not give a little love to our friends around the world and highlight the top streamers for 5 key languages? Including...

Top Streamers de Lingua Portuguesa

1. BaianoTV: 22.0M @baianolol1
2. Gaules: 17.0M @Gaules
3. Coringa: 14.2M @loud_victor
4. JonVlogs: 13.7M @Jonvlogs
5. alanzoka: 11.8M @alanzoka

[Hatchet @hatchet_gg]

@WestCOL @IbaiLlanos @DavooXeneizeJRR @lautarodeIcampo @adrianozendejas @korekore_ch @avashaka @taijich0324 @stylishnoob @gonsan_vl @hatchetJP @noway4u_sir @Papaplatte @metashi12 @TolkinLoL @krokoboss1090 أبرز صناع المحتوى الناطقين بالعربية

1. Absi: 100.8M @Absi_151
2. Maherco: 66.2M @maher_sultaneh
3. 3mr: 41.9M
4. SXB: 24.0M @SHoNgxBoNgYT
5. Drb7h: 23.1M @Drb7h1

[Hatchet @hatchet_gg]

🤔 So… Why Just “Hatchet” Now? The Vision Behind Our Rebrand 💭

With such a seismic shift in how we present ourselves, you might be curious what dropping the “Stream” actually means in practical terms.

We wanted to cut through the phrases and figures and give it to you straight: So we wrote a full, plainspeak explanation of what Hatchet is and what it means for creator marketing 🪓

The upshot:

Hatchet means end-to-end creator marketing in a single, custom service.
Hatchet means data on 50M+ creators across 30+ streaming and social platforms.
Hatchet means considering a creator’s impact across all of their channels, all at once.

It’s as simple as that, but let us walk you through the reason behind it all. We hope you’ll have a read through of our vision for Hatchet right here ➡️ https://t.co/SZe0PXUQos

[Hatchet @hatchet_gg]

@RockstarGames @netflix @Rubiu5 Small edit: that's live STREAMING, though live "steaming" does sound awfully relaxing too 💆♨️

[Hatchet @hatchet_gg]

🌴 GTA VI's Extended Look Takes Over Vice City (And The Internet) 🚨

On August 27, @RockstarGames and @netflix premiered Grand Theft Auto VI: An Extended Look, 27 minutes of in-game footage. Here's what that meant across YouTube and streaming.

[Hatchet @hatchet_gg]

@RockstarGames @netflix @Rubiu5 See the full numbers, and the creators driving them, in the graphic above.
Want to know how to plan around hyped launches like this one? We broke it down ➡️ https://t.co/ikChQ4KHfI

[Hatchet @hatchet_gg]

This is a huge shift for game publishers or brands looking to reach gamers, so we're giving you some more context around those numbers. In our full deck, we walk you through what this means heading into the end of 2026 and beyond.

Download the full, FREE deck to see how TikTok LIVE is shifting the balance in gaming, plus what Hatchet can do for you. Check it out ➡️ https://t.co/SplVMd7gLK

Oh and yes: We ARE still at Gamescom! Come find us out on the show floor 🔎

[Hatchet @hatchet_gg]

🎮 Hatchet, TikTok LIVE, and Gaming: A Perfect Match 🎶

More fun from Gamescom, this time with our friends at Appcharge and TikTok Gaming!

Last night we co-hosted Supper Club Köln, a dinner where the chatter around the table was all about how TikTok LIVE is the fastest growing platform for gaming content 🌱

@tiktok_us @appchargeHQ

[Hatchet @hatchet_gg]

Pics soon to come 👀

But for now: We wanted to give you a little peek inside the numbers on this to show how TikTok LIVE has been consistently boosting gaming content viewership, with an explosion in interest over the past year! Like the fact that...

On average, 17.3M hours of gaming content are watched on TikTok LIVE every day...

And gaming hours on TikTok LIVE grew 27% in H1 2026 🤯

[Streamlabs @streamlabs]

Our Streaming Quarterly Report for Q2 2026 with data provided by @StreamHatchet is live now.

Overall Livestreaming numbers stabilized in Q2 2026 with 21.5B hours watched, essentially flat quarter-over-quarter, but still up overall 7.6% year-over-year.

Click through the thread for more industry insights 🧵 ⤵️

[Hatchet @hatchet_gg]

@gamescom @geoffkeighley @sjokz @Asmongold @maximilian_ @Gronkh Are you at Gamescom this weekend too? Check out what we can do for game publishers right here ➡️ https://t.co/iY7ZuKutXw

[Hatchet @hatchet_gg]

🎮 Gamescom Opening Night Live Kicks Off the Show in a Big Way

Opening Night Live kicked off @gamescom 2026 on August 25, with @geoffkeighley and @sjokz hosting a two-hour showcase. World premieres and fresh trailers included Final Fantasy VII Revelation, Gears of War: E-Day, Metro 2039, and a first look at The Witcher 3: Wild Hunt's upcoming remaster 🎬

[Hatchet @hatchet_gg]

The show rippled out well past the official broadcast: 70% of all hours watched (2.5M) came from creators bringing their own communities along for the ride, spread across 3,630 unique channels. @Asmongold led the way with 128K hours, followed by @maximilian_ (84K), @Gronkh (68K), @xQc (66K), and @mistermv (56K). The US, Germany, Canada, and France were all represented in the top five alone 🌍