Gareth Hates AdTech

Just another cog in the ad tech wheel.

[Gareth Hates AdTech @HatesAdtech]

@EricTilbury_RTB @ProgrammaticJoe Rage bait bro.

[Gareth Hates AdTech @HatesAdtech]

@EricTilbury_RTB @AdtechGod @AaronGoldman I mean this isn’t that bad….right?

[Gareth Hates AdTech @HatesAdtech]

@AdtechGod @douglauretano Guys if this is the worst you’ve seen you are summer children. I love this ad.

[Gareth Hates AdTech @HatesAdtech]

@eric_seufert I do find it fascinating that applovin leaned the exact opposite direction and divested o&o. Makes me wonder to what extent is this a cfo decision vs a strategic one

[Gareth Hates AdTech @HatesAdtech]

@JohnathanBarnes @EricTilbury_RTB @tomfgoodwin Of course! A properly executed campaign goal is one wherein more of the desired outcome of the campaign cannot be a bad thing.

[Gareth Hates AdTech @HatesAdtech]

@EricTilbury_RTB @tomfgoodwin Fraud doesn't exist when performance measurement is properly executed. There is simply a spectrum of ROAS, with true "fraud" at the low end of it.

[Gareth Hates AdTech @HatesAdtech]

@adamheimlich @tkawaja Haha it’s not a roast! The first one sounded like a roast, I deleted and re edited — I honestly have an expectation that all deals with a solid underlying thesis above x price flow through luma.

[Gareth Hates AdTech @HatesAdtech]

@airgups23 We need financial intermediaries handling all b2b transactions, like the fact that I have people emailing w9s back and forth is so absurd.

[Gareth Hates AdTech @HatesAdtech]

@James_A_Swift Of course!

[Gareth Hates AdTech @HatesAdtech]

@aripap humans

[Gareth Hates AdTech @HatesAdtech]

@aripap existence is data ari

[Gareth Hates AdTech @HatesAdtech]

I can’t believe it took someone this long to lock up the defacto programmatic user id data asset. I kept wondering why all these companies searching for differentiation didn’t put a ring on it. Can you imagine the chaos you can cause for your competitors if you suddenly tank the id delivery for their campaigns?

[Gareth Hates AdTech @HatesAdtech]

@humanpropensity The nightman has indeed come

[Gareth Hates AdTech @HatesAdtech]

@mikeroplastics It needs technological cud to chew as a true wordcel

[Gareth Hates AdTech @HatesAdtech]

@JohnathanBarnes Yeah but the inter regnum is gonna be _sweet_

[Gareth Hates AdTech @HatesAdtech]

@EricTilbury_RTB Is it a probabilistic or deterministic definition

[Gareth Hates AdTech @HatesAdtech]

@james_droog I don’t think it ever really had a shot as a standard, but it works fine as an important id resolution tool for ttd

[Gareth Hates AdTech @HatesAdtech]

@humanpropensity yea -- but there are few companies i encounter in the wild where people drive business to them. any integration with anyone in the space often involves a discussion about supporting rampID as a lingua franca.