Use your company’s SMEs to create prescriptive content that builds that personalized, actionable relationship your audience is craving. #sme#contentstrategy#ISUM18
@Zach_Etten Hahaha, how did you know? 😂 the downfall of being a solo SEO is a lack of day-to-day heated disagreements, or as I like to call it, “learning from colleagues”.
Re: length of meta descriptions - in December '17, Google announced they were giving us more characters. But then they almost immediately took it away, 6m later. The harsh reality (and job security!) for SEO professionals: @Google giveth, and Google taketh away. #isum18