Nike CEO Elliott Hill said the company will reduce the volume and frequency of Jordan releases
Nike says it has oversupplied its iconic retros and wants to bring back scarcity—making releases feel more exclusive again.
BE BORING OCTOBER:
- Go to the gym
- Take your vitamins
- Meal prep every Sunday
- Eat your home-cooked meals
- Walk 8,000–10,000 steps a day
- Pack your gym bag the night before
- Say no to things that drain your energy