One fisherman spent $5,000 on gear.
The other spent 30 years learning what fish actually bite.
Guess who caught dinner?
Law firms do the same thing with intake technology.
Sometimes a $10 bucket of worms beats a $5,000 tackle box. ๐ฃ๐
Your law firm knows how much it spends getting leads.
But do you know how much money you're losing when those leads don't become clients?
I built a free calculator to help you find out.
https://t.co/MPnM2rHDZR
We hired a sales manager to run legal intake.
His first training session:
"What if the client can't afford an attorney?"
"GET THEIR RICH UNCLE ON THE PHONE!"
He lasted 37 minutes before HR got involved.
#Satire
I woke up to discover I'd texted myself this at 1:47 AM:
"Is mine street slant fit sign language?"
After two cups of coffee, I finally decoded it:
"Is mime just street slang for sign language?"
Apparently, my subconscious has questions. ๐
One of the most valuable things you can say during a legal intake conversation is absolutely nothing.
Ask a good question.
Shut up.
Let them answer.
Silence isn't always awkward... sometimes it's exactly what your prospective client needs.
I asked Google to help me correct a mistake on my business profile.
Their solution? Permanently close my business and start over. ๐
Processes are supposed to help people solve problems... not create new ones.
The same goes for your law firm's intake process.
Diversify your marketing. Standardize your client experience.
It shouldn't matter whether someone finds your law firm on Google, Facebook, or ChatGPT.
Marketing gets them TO the door... Intake gets them THROUGH the door.
Imagine telling your doctor "my back hurts" and his first question is "when's the next time you need to use it?"
That's what legal intake sounds like when someone says "I have a case" and our first question is "when's your next hearing?"
Well... I knew this day would come.
The opposition has been investigating me, and the allegations are deeply troubling.
Some have been taken wildly out of context.
Others are unfortunately accurate.
I have no further comment at this time. ๐
Your law firm spends $10K generating leads.
But how many actually speak to someone? Get followed up with? Become clients?
Marketing generates opportunities. Intake determines what happens next.
You don't always need more apple trees. Stop letting apples rot on the ground. ๐
"Just checking in" is the "you up?" text of the sales world.
It's vague. It's lazy. And now we're automating it.
Automating a lazy message doesn't make it any less lazy.
Wanna be different? Do different.
Don't be "that guy."
What if getting more clients isn't about spending more on marketing, but making it easier for people to hire you instead?
Sometimes improving conversion isn't about selling harder... it's about removing obstacles.
We don't need more traffic... we need to clear the road.
Aging rappers should be required to update their stage names to reflect the natural decline in coolness that comes with getting older.
For instance... "Ice-T" should be "Ice-Pack" now
T-Pain โ Knee-Pain
Eminem โ Centrum
Vanilla Ice โ Vanilla Ensure
Fat Joe โ Low-Sodium Joe
I saw a LinkedIn post I was 100% sure was AI.
It wasn't even words. Just letters bunched together pretending to be words... obviously AI slop.
I was about to report it... when I realized the guy was German.
Apparently I now assume any language I can't read is ChatGPT.
๐จ I've developed a revolutionary marketing framework.
The enemy? Obscurity.
The solution? Generosity.
Introducing the D.O.U.G. Method:
Defeating
Obscurity
Using
Generosity
Why chase clients when you can be so useful they come to you?
*results pending ๐
๐จ Are you suffering from Humble Doug Deficiency (HDD)?
Good news! The brilliant minds at The Legal Podcast Network have developed a breakthrough treatment!
๐๏ธ We're recording the first episodes of From Caller to Client today!
Side effects include excessive Doug. ๐
How are you measuring the revenue generated by your marketing versus the revenue generated by your firm's ability to convert, retain and earn referrals from existing clients?
And what are you doing to increase revenue WITHOUT increasing your marketing budget?
#legalintake