HT Creative Solutions, we create visual communications at the highest level. Need Logo Design, Branding, Campaign design work, please don't delay, email me.
When the designer realises that psychology is a huge part of graphic design, that designer then can tailor their designs to a very specific audience, thus making their designs exponentially more efficient.
One major misconception that a lot of beginner and intermediate logo designers have, is that they think the logo should inform people of what the brand does. This is false.
The main objective of a logo is to be memorable, so it can create a connection and memory loop within the target audience.