Sara Lerén

It's all about the needs! And how the mysterious human brain works. Inclusive designer, Lean agilista & Punk at heart. Design director at @inuse_swe

[Sara Lerén @HeedTheNeed]

Which groups do you believe will get the best results?
A. Diverse groups with different perspectives
B. Homogenous groups with similar perspectives

If you're on the A-Team (pun intended), designing for #Neurodiversity is a no-brainer. 10 min. intro here: https://t.co/3CIz5evn3j

[Scott Bryan @scottygb]

ITV has placed this advert in all of the national newspapers today.

[Sara Lerén @HeedTheNeed]

På onsdag smäller det! Då börjar dos-lagen att gälla för alla digitala tjänster i offentlig sektor.

Vill du veta mer? Haka på mitt lunch-webinarie så får du en introduktion och konkreta tips på hur du kan börja jobba med tillgänglighet.

https://t.co/89tLfIpW0M

[goodhustle @goodhustle1]

hi @leilanifarha @FredrikGertten @lesswastelaura a few more faux-tly ads I cooked up. #oatlygate @Push_TheFilm @Make_TheShift @adbusters @oatly @OatlyUK @blackstone

[Sara Lerén @HeedTheNeed]

Offspring decided I needed a blueberry sloth to help with motivation. I agree.

[Sara Lerén @HeedTheNeed]

@Krolofsson Gulle dig! Ja, det blev ett fint porträtt och jag är himla peppad på att verkligen sätta igång med vårt arbete med hållbar design till hösten :) Det ligger verkligen rätt i tiden!

[UX Copenhagen® @UXCopenhagen]

Check out the first few uploads of videos from @UXCopenhagen 2020 with @trinefalbe @laura_yarrow @RebeccaWho Layla Husein @HeedTheNeed and @sebadamore 😍:
https://t.co/MLwHxc3LIo
Stream w/all talks, Q&A sessions + a 2-hour chat with @jnd1er available: https://t.co/Z5cH8imPUk

[Sara Lerén @HeedTheNeed]

It was a huge treat to be a part of this year’s @UXCopenhagen and talk about #neurodiversity and maximizing impact.

Also, best speaker giveaways ever! Fab portrait, my OWN pen and book by awesome @axbom :)

Thank you @snetramelleh , hope to see you soon!

[UX Copenhagen® @UXCopenhagen]

The content this year was superb! Now you can watch it too and take your mind off CV while getting new insights, inspiration & knowledge.
https://t.co/pP3uRRICzC.

We'll also give you the “Using and Understanding Assistive Digital Technologies” workshop: https://t.co/tdvlizjqsZ

[Sara Lerén @HeedTheNeed]

It's such a treat to get to listen to Nadia Pleisner's story about being bullied by Louis Vuitton after trying to raise awareness about the Darfur genocide by thought provoking art
#UXCopenhagen

[Per Axbom @axbom]

Select Don Norman quotes so far:

"Designers don’t have any special abilities [...] I consider that a virtue."

"True empathy is impossible. I’m not sure I understand myself, let alone someone else.”

“What is distraction if isn’t curiosity at the wrong time?”

#UXCopenhagen

[Sara Lerén @HeedTheNeed]

Designers don’t have any specific technical skills, like experts do, but they have the virtue of understanding human behavior.
Don Norman at #UXCopenhagen

[Per Axbom @axbom]

The potential harm of the default design of smart home devices, wellness apps and location sharing systems– and how they are every day being used to abuse – is heartbreaking... everyone needs to listen to @epenzeymoog

#UXCopenhagen

[UX Copenhagen® @UXCopenhagen]

Powerful quote. We need to design for minds of all times if we want to solve all the weird problems that we have today #UXcopenhagen #UXconfcph

[Laura Yarrow @laura_yarrow]

“System 1 is fast but often error prone” - Sara absolutely rocking how our brains work at @UXCopenhagen #uxcopenhagen @HeedTheNeed

[Jose Coronado @jcoronado1]

We need to design for people beyond the average. We need to design for neurodiverse groups. #UXcopenhagen #NeuroDiversity @HeedTheNeed #UXCPHConf

[Per Axbom @axbom]

"In these times of Corona, you can see how the websites that have focused on accessibility work so much better. Because, with all the stress, everyone is cognitively impaired right now."

Succinct, important insight communicated by @HeedTheNeed in the Q&A.

#UXCopenhagen

[Sara Lerén @HeedTheNeed]

Really enjoying this year’s @UXCopenhagen, @laura_yarrow has just done a stellar presentation about systems thinking & design ethics #uxcopenhagen

[Sara Lerén @HeedTheNeed]

This year's @UXCopenhagen is all about Designing for Good = super relevant in #pandemic times.

Join me & an awesome lineup digitally March 30-31, tickets available at https://t.co/a1WN4WUIjR

#inclusivedesign #neurodiversity #a11y

[Sara Lerén @HeedTheNeed]

Best stim toy for the post-vacation blues is hands down my daughter’s Moj Moj bunny, totally addictive!

[Beth Dean @bethdean]

Guy who literally wrote the book on using behavioral psychology in tech to manipulate people now selling how not to be manipulated... life comes at you fast, etc.