Sasha Z

web3 brand strategy | ex-md & head of planning, lp/ad | @shefiorg S14

[Sasha Z @heeyimsasha]

@vitoriagoodies @shefiorg Amazing Vic! ☄️

[Sasha Z @heeyimsasha]

@alliekmiller

[Sasha Z @heeyimsasha]

@nikitabier Shareholder value

[Sasha Z @heeyimsasha]

Spot the elite @avax drip 👀🔺

[Sasha Z @heeyimsasha]

@jacobrodri_ @anything and it’s done

[Sasha Z @heeyimsasha]

@coinbase damn needed that for my halloween diamond hands fit back in 2023!😩

[Sasha Z @heeyimsasha]

tbt to crypto Halloween ‘23 - @coinbase’s cream would’ve completed the whole fit 🧴💎😮‍💨

[Coinbase 🛡️ @coinbase]

Introducing Diamond Hands.

Just in time for the holidays.

[Sasha Z @heeyimsasha]

@zobeir Yesss

[Sasha Z @heeyimsasha]

@anything LFG!!

[Sasha Z @heeyimsasha]

Other brands that get it:
🟩 Cash App Green – Turning everyday spending into status

[Sasha Z @heeyimsasha]

#SpotifyWrapped nails it: data → identity → social currency.
Web3 projects already have the first part. The upside is in shaping that data into identity.

[Sasha Z @heeyimsasha]

@shefiorg I got 𝕏 Premium. So… Labubu as my loot drop?😚

[Sasha Z @heeyimsasha]

this

[Emily Lai @emilylai]

Devconnect thoughts as the week progresses:
- neobanks, stablecoins, payment cards, perp dexes, prediction markets are the new L1s, so many launches
- content creators and creation saturation
- private dinners saturation
- summits are becoming more niche: vaults, stables, staking, marketing, data, etc
- @hypepartners has had it's biggest activation this week across covering 8 cafes, 4 content creator workshops, an invite-only candlelight concert - you don't need massive budgets, i think many would be surprised at costs relative to roi here
- more protein, less carbs at events please (a branded protein bar as merch would be a hit)
- esim data cards would also be a merch hit
- saturation of merch, side events, now private dinners is leading to more experiences (shoutout to @cryptokwueene, our events team, and @arlery for making the beautiful candlelight concert happen)
- saturation of merch is also leading to personalized and exclusive gifts
- some of my best conversations are happening just sitting in cafes and in speaker lounges
- go to events outside your audience, friends, and domain expertise (shoutout @Dune team for putting on a great event that was DuneCon, learned a lot from some of those keynotes)
- more keynotes on token launch learnings an failures pls + why (not sure if i have consent from @akachacolate to share but there were some bangers in that deck)
- paid ads, incentives design, attribution growth experiments are making a coming back, tybg
- orderflow maxxing and becoming the everything app is now top of mind for biggest protocols
- as vault design and yield strategies persists, issues with risk are becoming more apparent.. who is solving this and who can i learn from on how tracing rwas will work onchain when they become more of the underlying for scale?
- if you're benchmarking yourself to hl and within ct only, think bigger
- new yorkers flying 10 hours to meet up in a bar that simulates the nyc subway is amusing to me

[Sasha Z @heeyimsasha]

@reka_eth @defindex_ marketing roast goes on love it

[Sasha Z @heeyimsasha]

@hypepartners @DAppaDanDev @flaviovlso Loved the crowd ❤️‍🔥

[Sasha Z @heeyimsasha]

@vitoriagoodies @EFDevcon ❤️‍🔥

[Sasha Z @heeyimsasha]

Gm @EFDevcon 🇦🇷🛫

[Sasha Z @heeyimsasha]

@MoreThenMilk @shefiorg Merch game strong 💯

[Sasha Z @heeyimsasha]

@shefiorg SheFi Summit in full swing

[Sasha Z @heeyimsasha]

@dotsbit @shefiorg Ty Ty! Amazing crowd here!

[Sasha Z @heeyimsasha]

@ashhm01 @shefiorg Ty girl!