While many modern organizations have figured out how to collect massive amounts of #data , most struggle to organize, understand and act on that data.
Without the right performance insight, marketing analytics and attribution are difficult to pin down.…https://t.co/gVLiPJnSTu
Brands, MSPs and data companies know they need to own and operate their own "clean rooms," but it doesn't mean they have to build it alone. Learn how Aqfer is employing a "build-it-together" strategy to enable it's clients to safely operate on data with…https://t.co/lKWxGDJLfk
We've been busy with #SpringCleaning... well, at least our website is clean.
Check out the new and improved Aqfer website - we've updated our look and clarified a thing or two about how we work. Click below to learn about our Do-It-Together approach an…https://t.co/ypMVqok1dA
Today is Hack Day here at Aqfer - a time for members of our #developer and #engineering teams to submit their own ideas on how to evolve our products and capabilities. This is always one of the most exciting days of the year to see the talent and innovati…https://t.co/txrOCqwER6
#Meta and #Google's recent hefty fines highlight the risks associated with non-compliance to EU data privacy regulations. Cross-border data transfer from the EU to recipients outside the EU/EEA carries inherent risks, especially with evolving data protect…https://t.co/QE8Y4SMtXW
Great post from @paulcimino
Marketing PSA: #MachineLearning is a subset of #AI.
Don't conflate the 2 concepts.
Marketers should master *ML before jumping into the growing pool of over-hyped **AI tools.
*ML is the improvement results via data fueled a…https://t.co/de0XdAia7y
Great post from @dlandsma and our partners at Aerospike
I keep hearing something over and over again. Bring the #apps to the #data. h/t @danielj_jaye. Aerospike clients are saying it, our partners are saying it and the industry is saying it.
Paraphras…https://t.co/gX80oe2Gd3
Meet @Digital_Mavens Marsden, Managing Partner at Touchpoint Strategies and new member of Aqfer's Board of Advisors. With a background in computer science and many years of leadership and board of directors experience, MK is an invaluable member of our a…https://t.co/uXWvxvzgG5
Daily Motivation
"Heaven and Earth are everlasting
The reason Heaven and Earth can last forever
Is that they do not exist for themselves
Thus they can last forever
Therefore the sages:
Place themselves last but end up in front
Are outside of themselves a…https://t.co/0t1gRCFsYB
Did you miss out on the recent webinar hosted by Aqfer and Aerospike that detailed how brands and publishers can overcome today's pressing #identity and #IdentityResolution challenges? Well, we have good news!
We've put together a handy recap highlighti…https://t.co/7yZ6yTkQV7
The future of identity is marketer owned and managed. Brands will establish and maintain their own first party identity profiles for each and every visitor and customer.
As brands grow their first-party data management capabilities, one of the first are…https://t.co/yPbxSIDPmU
ICYMI we recently released a study analyzing trends and best practices in marketing analytics for 2023. It's packed full of analytics use cases, pain points, and anecdotes from leaders who've successfully integrated marketing analytics.
No time to dig t…https://t.co/KU503fyyL7
Aqfer CEO @danielj_jaye recently joined Freddie Laker on Oh Ship! to discuss the emerging #MadTech space. Click below to watch the full episode, full of tips and lessons learned from Dan's experience building digital-first solutions and businesses over ma…https://t.co/q0jl6VHxpE
What do 200 marketing leaders view as the present and future state of marketing analytics? Their insights have been compiled into a new report ‘From Data to Insight: The Outlook for Marketing Analytics’
Download this report to see:
- Current state of mar…https://t.co/ip9r1AOqs6
We @ Aqfer teamed up with the data strategy pros at Winterberry Group to develop research around modern marketing analytics.
This study surveyed more than 200 marketers from both the US and Europe and conducted in-depth interviews with more than two doze…https://t.co/tLlI8nrMXG
Wanted to let everyone know about an exciting event we're part of on Tuesday, May 2nd in NYC. Meet us at Aerospike's Real-Time Connect - AdTech NYC event.
Come join us at an in-person fireside chat with experts from Aqfer, Xenoss and Aerospike to discuss…https://t.co/Nl6URUAYVh