Heidi Anspaugh

Full stack email marketer | Direct Response Copywriter | Creative Strategist. 💰Helping biz owners maximize revenue from email lists and funnels.

[Heidi Anspaugh @heidi_anspaugh]

@connorday Strategist

[Heidi Anspaugh @heidi_anspaugh]

@Geraldyn_Low WANT

[Heidi Anspaugh @heidi_anspaugh]

@dylanryan44 APPLY

[Heidi Anspaugh @heidi_anspaugh]

@kamalchas ECOM

[Heidi Anspaugh @heidi_anspaugh]

@ecomyuzu FYI, your inbox is "closed" so I don't think anyone can message you unless you are already following them

[Heidi Anspaugh @heidi_anspaugh]

@ecomyuzu CREATIVE

[Heidi Anspaugh @heidi_anspaugh]

@dylanryan44 Apply

[Heidi Anspaugh @heidi_anspaugh]

@Dillonlayson APPLY

[Heidi Anspaugh @heidi_anspaugh]

@cotrainai APPLY

[Heidi Anspaugh @heidi_anspaugh]

@Salifsibane16 Applied!

[Heidi Anspaugh @heidi_anspaugh]

@casglb Creative

[Heidi Anspaugh @heidi_anspaugh]

THIS

[Matthew Volkwyn @matthewvolkwyn]

Over the last year it's become crystal clear that most ecom brands struggle to hire creative strategists for one simple reason:

They're looking for unicorns.

Here's what I mean by that…

Let's say you're doing $80k/day and you onboard a creative strategist.

You may be able to pump more concepts out and get some of your time or your team's time back.

But as most creative strategists are creatives and not data people - you still end up with the same problem...

You're still throwing sh*t at the wall hoping for something to stick.

Even with plenty of strategists on any account... the win rate is abysmal.

Most brands have no idea what the data is telling them.

I just ask simple questions like: "Do you guys do tracking of performance per creator, angle, ICP, format, etc."

*Blank stare.*

"Okay, what about this.. do you know your distribution between different angles and ICPs and how do you track performance for each of them?"

"Uhhh... we dont but we should!"

And there's the bottleneck.

If you hire a creative strategist, don't expect them to make data-backed decisions like this by looking at TripleWhale or Northbeam.

Once you solve your data infra you'll not only be able to unlock scale.. but most of the creative strategists in the market even if they're a 7/10 at reading data will be able to unlock growth for you.

Cause they can focus on what they're best at- creative.

And they have clear data that informs what they test so you can predictably scale.

While it's true it's hard to find creative talent... it's only hard because you're looking for unicorns who are data people AND creatives... and this is incredibly hard.

[Heidi Anspaugh @heidi_anspaugh]

@cotrainai @Hamzah456537 Apply

[Heidi Anspaugh @heidi_anspaugh]

I’m a creative strategist and before this was a generalist DR copywriter for seven years, specializing in Ecom, bizopp and have worked with a lot of DTC supplement brands. DM for samples. I’ve written for RYZEand Resilia—2 of the top DTC brands out there right now. I don’t wanna leave my portfolio here because people straight rip shit off. 😂

[Dennis Willeboordse 👨🏼‍🦰 eCommerce Growth @thedennis]

Hiring a creative strategist (FULLTIME)

UK/EU timezone.
Agency or brand experience. No juniors.

Must be obsessed with ads, content, and copy.

Great base.
Big brands. Small team.

You'll learn fast.

This is one of the best places to be a strategist right now. Money and learning.

DMs open.

[Romiel Clarke @RomielClarke]

How to never scale your DTC brand past $500K/month:

Step 1: Do your own creative strategy
Convince yourself no one can do it better than you.

Step 2: Hire a junior strategist
Wonder why performance doesn't improve.

Step 3: Micromanage every brief
Because you don't actually trust them.

Step 4: Say you'll hire better talent next quarter
Right after you fix the funnel, restructure the team, replatform the store.

Step 5: Keep running the same 3 concepts
While your competitors are testing 60/month.

Then wonder why you can't scale.

Meanwhile, the brands we work with:

1) Hire elite creative strategists
2) Build real testing velocity
3) Scale aggressively

One hire changes everything.

We place elite creative strategists in 1–2 weeks.

DM me "SCALE" when you're ready to stop doing it yourself.

[Heidi Anspaugh @heidi_anspaugh]

@ademylmzr Applied!

[Heidi Anspaugh @heidi_anspaugh]

@thomasmuldr Yes

[Heidi Anspaugh @heidi_anspaugh]

@ThePWalis @lukethorburg Also when they don't want to PAY for trial, also a red flag. smdh at clients who expect unpaid work...

[Heidi Anspaugh @heidi_anspaugh]

@CopyWithOlli I'd have to agree!