Christopher Robinson

[Christopher Robinson @hejkebbe]

The presentation about social media and its effects on our mental health was really interesting. I believe it is an issue that needs to be spoken about a lot more, because I think it affects so many people whether they care to admit it or not. #RHUB290

[Christopher Robinson @hejkebbe]

I found the presentation about how the Aztec football team can increase their attendance numbers really interesting, because I definitely fall into the category of sports fans that would love to go the games more frequently if some of the circumstances where different. #RHUB290

[Christopher Robinson @hejkebbe]

@delaneysdsu I totally agree! In my opinion, it is usually very interesting to listen to someone who is excited about what they´re talking about. In this presentation you can really hear how excited he is about the launch of the iPhone, and that´s what makes it so good! #RHUB290

[Christopher Robinson @hejkebbe]

It amazes me how well delivered Steve Job´s speech was. It is clear that he is passionate about the launch of the iPhone and his excitement makes it interesting for the audience. I think that is one of the key aspects making the presenation so great. #RHUB290

[Christopher Robinson @hejkebbe]

@ChloeSperling1 I don´t know exactly what your group is writing about, but there is a very interesting documentary about how the company Juul was purposedly targeting kids and teenagers in their marketing strategy. Maybe something worth looking into, it could be a good source! #RHUB290

[Christopher Robinson @hejkebbe]

This column graphs will be useful for our group, to back up our claim that Urban Outfitters mainly reaches a younger audience. #RHUB290

[Christopher Robinson @hejkebbe]

Since we are writing a recommendation report regarding a company acquisition, we will rely on a lot of public data in our writing. As stated in the article “How Business Use Information”, public data have an almost endless source of available data. #RHUB290

[Christopher Robinson @hejkebbe]

@RosarioScappat1 Interesting point! It makes me think about the previous readings we had when we learned about the consumer behavior in the early 1900s. Businesses seem to disregard audience needs and just push new products and services, and in that way create an “unwanted consumption”. #RHUB290

[Christopher Robinson @hejkebbe]

By reading "Why use a Problem Statement?", I was reminded that you always have to keep in mind that the targeted audience most likely does not have the same knowledge on the topic as the writer. Therefore, it is important to clearly formulate the problem statement #RHUB290

[Christopher Robinson @hejkebbe]

After looking through the sample reports and our prompt for this assignment, I wonder wether we are supposed to include our own company logo on the title page or the company/organization we are writing the report for? The prompt and samples seem to differ in that regard. #RHUB290

[Christopher Robinson @hejkebbe]

@JoshAn6212002 You´re absolutely right! Is crucial to conduct a thorough audience analysis to make sure your marketing strategy aligns well with the values of the targeted audience.

[Christopher Robinson @hejkebbe]

… while still not portraying a false reality that can result in anxiety, depression and other mental health issues that are associated with social media and online marketing. #RHUB290

[Christopher Robinson @hejkebbe]

An ethical challenge that I will possibly face in my marketing strategy, is to not add to the mental health issues related to social media advertisement. It´s important to market your company in the best possible way to generate atention from your targeted audience ... #RHUB290

[Christopher Robinson @hejkebbe]

@apple is arguably one of the most successful companies at marketing their products, and they most certainly create more products than the consumers naturally want. Still, through their successful marketing we all feel the need to get the latest version of their products.#RHUB290

[Christopher Robinson @hejkebbe]

It´s interesting to read how the consumer behavior in the early 1900s seem to have shaped the rather ridiculous consumption we still have today. In the article we can read that “…it became clear that factories could make more than consumers naturally wanted.” #RHUB290

[Christopher Robinson @hejkebbe]

We basically created a need to have new products by efficient marketing and “training” consumers to buy new versions of the same products to stay updated. This makes me think a lot about @apple and their business model. #RHUB290

[Christopher Robinson @hejkebbe]

@MaleahMalhotra You´re absolutely right there! I started using Wix to create a website for our soccer team back in 2016, and even since then it has evolved a lot. It is super simple to use and has all the necessary features to create a great looking website for free! #RHUB290

[Christopher Robinson @hejkebbe]

I have been using Wix to create websites for a number of projects over the last couple of years so I will be using it for this assignment as well. It is simple to use and have great features to create the type of design I am looking for to promote my company. #RHUB290

[Christopher Robinson @hejkebbe]

@RWelsh2020 I absolutely agree with you on this! Even though I am certain your website needs proper design that appeals to your targeted customer base, it is going to be useless without the proper information and call to action! #RHUB290