Lauren | Blubird Marketing

Increasing inbound leads for B2B tech companies through expert SEO & scroll-stopping content | Passionate about marketing, tech, & good memes

[Lauren | Blubird Marketing @hello_blubird]

5 things to do before making a single piece of content:

1. Research who you’re targeting/competition
2. Identify your strategy + the purpose behind the content you make
3. Define goals & which metrics to track that will determine success
4. Pick your channels
5. Content calendar

[Lauren | Blubird Marketing @hello_blubird]

Time to flip lead gen on its head. Focus on making your brand show up for those already looking for what you offer.

#tampatech #marketingtips #designinspiration #tips #startup #getcreative #entrepreneurship #marketing101 #businesstips #contentmarketing … https://t.co/9k7Aq8E87s

[Lauren | Blubird Marketing @hello_blubird]

Call to action buttons matter. And “learn more” just isn’t juicy (or clear) enough to the visit.

Make it crystal clear what the next step is.

#marketingtips #designinspiration #tips #startup #getcreative #entrepreneurship #marketing101 #businesstips #t… https://t.co/b6Z3oDGke0

[Lauren | Blubird Marketing @hello_blubird]

Here's how to know if you're ready for a marketing partner:

- Business is profitable but you don’t have a clear marketing strategy/goals
- Lack capacity to do all marketing in-house
- Avoid website updates, leaving you w/ a site that hasn’t been updated in… well, maybe ever

[Lauren | Blubird Marketing @hello_blubird]

Quick tips on how to unlearn poor copywriting:

●Start with value/most enticing part first
●Cut out filler words: “just”, “in regards to”, “possibly”
●Break grammar rules if it helps you write the way we talk
●Avoid cliches: “in the blink of an eye”, “time after time”

[Lauren | Blubird Marketing @hello_blubird]

It's not an in-house versus outsourced marketing team anymore. The most successful brands understand the value of leveraging both—meet the hybrid marketing team model

[Lauren | Blubird Marketing @hello_blubird]

I spent over a year ghostwriting LinkedIn posts for SVPs and executives. I miss doing this and would love to take on a couple clients!

[Lauren | Blubird Marketing @hello_blubird]

@areej_abuali Yes. I used to embed iframes so I could add a webpage I didn’t own to my own website without the domain changing. Tracking can just get a little difficult this way

[Andrea Bosoni @theandreboso]

First time founders struggle to accept the fact that marketing their product is often more important than the product itself.

[Lauren | Blubird Marketing @hello_blubird]

@MikeWatsonMWA Yes! Websites are just one thing. They also need maintenance and a plan to get traffic to the site because what good is a website that nobody ever sees?

[Lauren | Blubird Marketing @hello_blubird]

@MattSaundersUK Go all in on social and tap into existing network (both online and people you know in person).

I’m my experience, the clients that were qualified and a good fit for me weren’t on Upwork. Plus they take a hefty fee

[Lauren | Blubird Marketing @hello_blubird]

@digitalquokka Worked on SEO and content for several B2B marketing, tech, and SaaS companies. How can I help?

[Lauren | Blubird Marketing @hello_blubird]

@coreyhainesco I don’t think it matters on the back end. It’s more for preference and social proof. It could be argued that people are more familiar with .com and more likely to remember that over .co or .shop for example

[Lauren | Blubird Marketing @hello_blubird]

@LouiseShanahan_ I constantly bookmark content and brains dump on my notes app as inspiration so I’m never having to sit down and force myself to write and find inspiration. I have a whole batch of inspiration waiting for me

[Lauren | Blubird Marketing @hello_blubird]

@imni_rbrts @realBrookNash I approve this message. If it’s got “🧵”, I’m scrolling past

[Lauren | Blubird Marketing @hello_blubird]

@inb4denn Curious about retention of the info

[Lauren | Blubird Marketing @hello_blubird]

@CJ_250marketing Understanding this can change your entire marketing and its ROI

[Lauren | Blubird Marketing @hello_blubird]

@robertodigital_ - Easy to navigate regardless of the device you’re using
- Clear on what the website is about
- Keep pop ups to a minimum
- Fast load time

[Lauren | Blubird Marketing @hello_blubird]

@megkopalsingam Ouch. Charge for a whole new article

[Lauren | Blubird Marketing @hello_blubird]

@nocodelife 🚀📈