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We broke down @IKEAUSA's clever 2-part TikTok strategy that helped them reach millions of accounts during their #IKEAfestival ๐ฅ
Hint: Sounds are everything.
#marketingtwitter
Have you seen the latest #BeReal copycat?
TikTok is launching their own BeReal lookalike feature: TikTok Now.
Yet another hint at the new app's explosive growth.
#marketingtwitter
https://t.co/5hcZT9adcQ
BIG news: @canva has finally launched a website builder!
Now, users will have the option to create one-page websites and choose unique domain names ๐
#marketingtwitter
https://t.co/trVRNUTosX
The main reasons Gen Z loves BeReal:
- No ads
- No "influencers"
Is there actually any use in Instagram launching a lookalike feature? ๐
We think not.
https://t.co/15RShGAtnK
TikTik is now using hyperlinked keywords in comments and video descriptions ๐
Have you added SEO to your list of TikTok strategies?
https://t.co/0G26h17WM1
Is it possible for an anti-ad, anti-influencer social platform to scale long term? ๐ค
BeReal has overtaken Instagram and TikTok in downloads for now, but it probably won't last...
#marketingtwitter
The top social platforms are still duking it out for the best e-commerce features ๐
Here's how it's going:
โ Failed live shopping push on Facebook
โ Now defunct creator affiliate program on IG
โ Shopify integration on Twitter
https://t.co/OpQlTGsKs2
This TikTok ad by @brittany_broski for CVS is genius ๐
The most "non-ad" ad we've ever seen on the FYP and people are loving it.
Takeaway Tip๐ง : Keep your TikTok ads as native as possible.
#marketingtwitter
People aren't taking too well to @instagram's shift to video...
Some say it's more about the decrease in reach than the Reels push.
What are your thoughts?
#MarketingTwitter
๐๐ผ Thereโs a lot happening on Instagram right now.
I wanted to address a few things weโre working on to make Instagram a better experience.
Please let me know what you think ๐๐ผ