Katharina Schwenda

passionate about coffee, sun and holidays // loving nature and family time // marketing consultant // loving the flow // content strategy student //

[Katharina Schwenda @hello_kasch]

Session planning at #coscamp. Nice to be back.

[Katharina Schwenda @hello_kasch]

@El_Hie @ContentJudith @El_Hie you are missing ❤️

[Tim Berners-Lee @timberners_lee]

Join the @webfoundation’s campaign #ForTheWeb.

Work for the web.

March for the web.

Fight for the web.

Together we can build the web we want #ForEveryone.

Get involved here: https://t.co/cw39fNEoxe #WebSummit

[Franziska Kissling @FKissling]

What a great end! The #president of portugal speaking about three #challenges of #websummit: Do things better each year, create a plattform not just for 4 days but for the whole year & DO not forget the rest of society - leave no one behind #digitalrevolution #forpeacengood #cta

[Joe Robison @josephrobison]

@halvorson 1. Content strategy
2. Design (around the content)
3. SEO (based on and influencing content strategy)
4. Development

[Sonja Radkohl @SonjaRadkohl]

"First serve your users.
Then serve your brand.
Use the right vocabulary for both.
And only then try to meet the needs of search engines." – very inspiring class by @mbloomstein at @ContentGraz, unfortunately going to an end today.

[Anika Kronberger @gitterstruktur]

Content modelling in progress. Scared? This is just the beginning of something wonderful! @nozurbina @ContentGraz @FKissling @El_Hie @KatharinaZwickl @hello_kasch @aja_designs

[Katharina Schwenda @hello_kasch]

Don't be routine-blinded and assume your users know everything. Provide them with essential information and detail according to your established message architecture. #ContentStrategy #auditinsight @ContentGraz (3/3)

[Katharina Schwenda @hello_kasch]

Nobody is perfect. Also big companies still have a lot to do. Don't use one image and cut it to the diffferent image-sizes needed afterwords. Develop guidelines for your images. #contentstrategy #auditinsights @ContentGraz (2/3)

[Katharina Schwenda @hello_kasch]

Sharing surprises from a content audit for @mbloomstein at @ContentGraz #contentstrategy #auditinsight (1/3)

[Hubert @hubertweitzer]

Wenn Lehrveranstaltungen von @ContentGraz der @fh_joanneum 101.511 Impressions haben #storyTC #bäm https://t.co/fdoXeOEqhv

[Martina Clemente @Martina_Clem]

Your #brandvideo’s plot needs: 1) a strong character 2) a conflict 3) a solution to overcome the problem 4) a call to action #storyTC #MUSE

[Katharina Schwenda @hello_kasch]

#Storytelling can be a key to your #success - but only if you do it right. Best practice video City of Hope by @TeamworkCOH #storyTC

[Katharina Schwenda @hello_kasch]

#4 emotions. be passionate about your #story and touch your #audiences. @melanie_mitter is using the #Edeka story as an example. #storyTC

[Katharina Schwenda @hello_kasch]

#3 be authentic & honest: Interviews or #360video as @FKissling shows. Be creative to get your message across and build up trust. #storyTC

[Katharina Schwenda @hello_kasch]

#2 structure: create a plot with strongs characters: John lost his ♥️-sisters. Then he built a "city of hope" #storyTC #success #muse

[Katharina Schwenda @hello_kasch]

#1 follow a plan and have a clear #strategy. sounds self-evident but is often forgotten. #storytc #strategyfirst

[Katharina Schwenda @hello_kasch]

Why do some stories work and some don’t? 4 keylearnings from an award-winning #storytelling example #storyTC video: https://t.co/rcjK211gcl

[Katharina Schwenda @hello_kasch]

Great storytelling example https://t.co/QuO5B9GCAq

[Melanie Mitter @melanie_mitter]

[6] Edeka überrascht immer wieder mit hervorragenden Geschichten. Meiner Meinung nach ein gutes Vorbild für virales Storytelling! #storyTC