Adeolu Oyinlola

GTM Engineer | Helping B2B SaaS startups scale go-to-market motions that grow revenue

[Adeolu Oyinlola @hellodeolu]

It’s in mastering the boring, structured research that makes every flashy thing actually work.

What phase do you feel most confident in today, and where do you feel your market research muscle is still the weakest?

#hellodeolu #GTME #GTMLifecycle

[Adeolu Oyinlola @hellodeolu]

Most GTM roles are busy. Very few are effective.

The difference? Understanding what phase you're actually in.
Too many product marketers, GTM engineers, and growth leads are running launch playbooks during exploration or doing research tasks after the product is already live.

[Adeolu Oyinlola @hellodeolu]

churn/win‑loss analysis) and feed those insights back into roadmap, sales plays, and second‑wave campaigns.

If you work anywhere inside the GTM lifecycle be it product marketing, GTM engineering, demand gen, growth your edge is not in making things look impressive.

[Adeolu Oyinlola @hellodeolu]

Fresh K8s drops incoming, made possible by my partner learnin Follow their page if you don't want to miss a thing. We're just getting started.

Let's go. 🚀

Enjoy June!

[Adeolu Oyinlola @hellodeolu]

I'm back.

But not as you knew me.
This time, I'm showing up as a GTM Engineer and there's a new GTME in the block.

What does that mean? I engineer your entire GTM motion.

[Adeolu Oyinlola @hellodeolu]

The LinkedIn Content System, Outbound systems, the RevOps workflows all of it, built 2 run without u babysitting it.

Expect fresh insights on how I do this. The tools, the processes, the mistakes. All of it.

And for my technical folks, yes! the Kubernetes content is back too.

[Adeolu Oyinlola @hellodeolu]

#DevTool #DevAdoption #hellodeolu

[Adeolu Oyinlola @hellodeolu]

Let’s talk about tech marketing 😊, particularly some figures from the 2025 Developer Adoption report by @PMMalliance

Despite more tools & content than ever, adoption is still slow at 51% of devs take 1–3 months to fully adopt a product,

[Adeolu Oyinlola @hellodeolu]

If your product isn’t easy to try, learn, and use quickly, you’re already losing momentum.

I help DevTool and FinOps companies drive product adoption and revenue through strategy, technical content, and product marketing.

🤝 Founders, let’s connect & grow ur product faster.

[Adeolu Oyinlola @hellodeolu]

I help DevTool and developer-first companies drive product adoption and revenue through strategy, technical content, and product marketing. Founders, let’s connect and grow your product faster.

#DevTool #ProductMarketing #TechProductMarketing #hellodeolu

[Adeolu Oyinlola @hellodeolu]

About 4 weeks ago, a founder reached out to me about the possibility of helping to promote his DevTool. After careful research, it looked solid, something I was genuinely excited to support. But after a few meetings,

[Adeolu Oyinlola @hellodeolu]

Because if the product doesn’t connect, it doesn’t matter how good it is.

This role isn’t about noise.
It’s about resonance.

Responsibility of making sure what is built truly connects with the people it was built for.

[learnin dev @learninHQ]

Most people use AWS. Fewer think or are intentional about how they interact with it. Four common ways I see in practice: Management Console – great for learning, exploring, and quick checks.