Adeolu Oyinlola

#1 cloud-native visual storyteller | Helping you master complex cloud-native concepts through educational content.

[Adeolu Oyinlola @hellodeolu]

@MacdevM Let connect

[Adeolu Oyinlola @hellodeolu]

@GRKAZO Happy to connect

[Adeolu Oyinlola @hellodeolu]

@mfaisal_khatri @X Happy to connect

[Adeolu Oyinlola @hellodeolu]

@sophie_launch Happ o connect

[Adeolu Oyinlola @hellodeolu]

ZeroBounce or NeverBounce before every campaign. No exceptions.

I help B2B Startup drive product adoption and revenue through educational content on LinkedIn, and outbound. Founders, CMO and growth team, let’s connect and grow your product faster.
#hellodeolu #GTM #b2bmarketing

[Adeolu Oyinlola @hellodeolu]

I used to think a 5% bounce rate was acceptable.

It is not. Not even close.
A high bounce rate does not just mean some emails failed to deliver. It means your domain reputation is actively degrading with every send.

[Adeolu Oyinlola @hellodeolu]

thresholds at the infrastructure level. Cross them consistently and your emails stop reaching inboxes entirely not just for bad addresses, but for everyone on your list.

The fix is not better copy. It is email verification before every send.

[Adeolu Oyinlola @hellodeolu]

Founders, CMO and growth team, let’s connect and grow your product faster.

#hellodeolu #GTM #marketinglesson #growth #marketingresearch

[Adeolu Oyinlola @hellodeolu]

Something I have been sitting with lately:
Your biggest competitive threat is probably not who you think it is.
Most founders and GTM teams obsess over direct competitors, the companies in the same category, selling the same thing. But the more dangerous threat is the substitute

[Adeolu Oyinlola @hellodeolu]

I am learning to read it not just as a risk signal but as an innovation prompt.

What substitutes are your customers quietly switching to right now?

I help B2B Startup drive product adoption and revenue through educational content on LinkedIn, and outbound.

[Adeolu Oyinlola @hellodeolu]

Read more here;

https://t.co/I9no6fGyAe

[Adeolu Oyinlola @hellodeolu]

"Which channels are actually driving revenue?"

It should be a simple question. It is not.

67% of B2B marketing teams still rely on last-touch attribution.
60%+ of closed deals regularly show "Direct" as source.

[Adeolu Oyinlola @hellodeolu]

and outbound. Founders, CMO and growth team, let’s connect and grow your product faster.

#hellodeolu #GTM #marketinglesson #growth #marketingresearch

[Adeolu Oyinlola @hellodeolu]

and pipeline source interviews into one defensible answer for leadership.

Because "Direct" is not a channel strategy. It's a measurement gap.

📷 Link to full article in the comments

I help B2B Startup drive product adoption and revenue through educational content on LinkedIn,