The most common question we get at WillowSpace is this: "How can I book more clients?"
Our answer is always the same. Improve your client experience and you will book more clients.
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Don't be fooled by vanity metrics and pressure yourself to follow certain algorithms or formulas for success. Start by focusing on the clients and customers you have NOW. Give them a stellar client experience and it'll pay off in dividends.
Client experience has been my number one marketing strategy for YEARS. Making sure your CURRENT clients (and customers) adore working with you is single-handedly the most important thing I focus on at my design studio (and why I built a tool to support all of my CRM needs).
Over at our design studio @hellofunction we run primarily on referrals. Actually, if we are being honest, that’s about the only thing we put our marketing effort towards these days. And it WORKS.
By focusing on client experience, I don't have to be pressured into overwhelming marketing efforts, unrealistic costs, or tied to social media for business growth. In fact, we've had our most successful years OFF of social media.
I'm doing a step challenge with my mom on an app called StepBet (wow, money can keep you motivated) and truly, daily walks during the workday have been incredible.
Summer = the best time to have a CRM doing work for you.
Me: out in the garden. 🌺🌻
CRM: sending my auto-reminders for unpaid invoices and following up with leads for me. ✅✅
@syswarren This is a relief to read... they take forever, I procrastinate them the most because I know they aren't as effective as I think they should be. Phew.
Freelance designers believe their design work is the end product clients purchase. But in reality, we're selling a "service". Shift your focus to delivering exceptional service to your clients. Everything else will naturally follow.