J.C. Yee

Helping brands get more out of their website with strategy-led design + copy. Certified Framer Expert.

[J.C. Yee @hellojcyee]

@emirthedev Typeface is Overused Grotesk.

[J.C. Yee @hellojcyee]

@VadimYuryev Glad to know. I’m currently on M1, 16GB ram and the choppiness on my large figma files are becoming annoying.

[J.C. Yee @hellojcyee]

Hey @VadimYuryev ! When doing the Figma design test segment on a device (e.g. M5 Macbook Pro), it would be more helpful to test the responsiveness of the app or canvas by zooming in and out, panning, making changes, etc. because that's 99.9% of the workflow in Figma, and where most of the bottleneck happens.

An export test doesn't really matter much, especially when project handoff is done via link sharing.

In fact, there's actually a joke in the design community that if you're moving around Figma and the display isn't choppy, your design file is still too simple.

Hope to see this change in future reviews. Thanks and appreciate your work.

Sincerely, a UI/UX designer :)

[J.C. Yee @hellojcyee]

@cedric_design I don’t own an espresso machine, but I can relate to this. I make my own filter coffee and the recipe I use tastes the best for my palette, which is why I don’t buy filter coffee outside anymore. I only buy coffee I can’t make e.g. espresso based ones.

[J.C. Yee @hellojcyee]

@theroborourke This is very reaffirming. Thanks as always, Rob.

[J.C. Yee @hellojcyee]

@jdreeves Wait. 15mg? Like 15 milligrams? Isn’t that too low?

[J.C. Yee @hellojcyee]

@dammit_jeff @cityboyrey @MomentProCamera oh got it! thanks!!

[J.C. Yee @hellojcyee]

@cityboyrey @MomentProCamera I have an iPhone 13 Pro, so no camera control button 😅

[J.C. Yee @hellojcyee]

I can advocate for free work if it’s for a cause. Did it many times.

Otherwise, charge minimally and increase gradually as you build a reputation and body of work.

It doesn’t help the industry if we keep on saying yes to free work that only serve the selfish or cheapskates. All work is worth something. But it’s entirely up to you.

[Amna Javed @i_amnajaved]

Personal experience: don’t do free work — especially for him.

I’ve worked with Nico in the past (August 2025 – and yes, I’ve got proofs). He never cleared the full payment — only paid 50% upfront, still uses my work as his own, offered some projects at insanely low rates, and then completely ghosted me without paying ( It wasn't a big amount but it is not about money - it is about respecting talent).

There’s honestly no harm in doing free work when you’re just starting out — I tried that too but it didn't work for me. But if you’re going to do it, do it for genuinely kind people who actually appreciate your effort, people whom you admire or for companies/niches you are genuinely interested in. Not for people who exploit young talent just to make a quick buck :)

[J.C. Yee @hellojcyee]

A pricing conversation taught me something important today.

A potential client asked for my hourly rate after seeing my fixed-price and retainer options.

They were comparing a few providers (totally fair, due diligence is smart business).

I shared my rate. It was outside their budget. They went with someone else. No hard feelings. Genuinely.

But it got me thinking about something bigger:

When pricing conversations focus on hourly rates, we're often comparing the wrong things.

It's like choosing a surgeon based on how long the operation takes instead of their success rate.

Here's what I've learned about pricing over the years:

The clients I do my best work for aren't asking "how much per hour?" They're asking:

..."Can you help us increase conversions on our landing page?"

..."What's your approach to understanding our customers?"

..."How have you solved problems like this before?"

They're focused on outcomes, not timesheets. This isn't about one being "better" than the other. Some businesses genuinely need hourly arrangements. Some budgets require it. That's completely valid.

But I've structured my service around fixed pricing and retainers because that's where I create the most value.

- You know exactly what you're investing upfront
- I can focus on solving your problem, not watching a clock
- We're both motivated toward the same goal: results

The best fit clients for me care more about what we can accomplish together than how many hours it takes to get there.

If that resonates with you, I'd love to talk.

P.S. I highly respect people who work around hourly pricing. What matters most is finding the arrangement where everyone wins.

[J.C. Yee @hellojcyee]

@ilyamiskov I do! For carousel posts. If I have elements that will overlap two slides multiple times, I’d design the whole carousel in one long frame and slice em.

[J.C. Yee @hellojcyee]

@designertom Challenge is, championing IRL storytelling to an audience that has an ever-diminishing attention span

[J.C. Yee @hellojcyee]

Abstract (Netflix) was one of the documentaries that encouraged me to go all-in on design. So refreshing to see @designertom achieve something similar here, with production quality worthy of an Emmy-winning show.

[Tommy Geoco 🇺🇸 @designertom]

Design's best trendspotter is @ridd_design.

- He drives industry dialog with @joindiveclub
- He changes the way designers work with @inflight
- He spotlights designers, tools and trends early

I spent two days with him to learn how he does it.

One of the most important questions he asks: What should exist?

It's a question I asked before embarking on this series going backstage with some of the industry's most talented people.

This is the first episode.

What I learned was a lot different than what I thought I would.

[Namya @ Supafast @namyakhann]

Business is the ultimate personal development journey.

In a job, you get instructions, a to-do list, execute, clock out at 5.

In business everything depends on you and every discomfort exposes every insecurity you have.

Recently had to do something that made me want to crawl into a hole.

Kept finding logical reasons to avoid it, told myself it wasn't the right time... that there were other ways.

In reality I was just scared.

So I gave myself 24 hours... cry about it, overthink it, whatever.

But after that? Time's up. You rise stronger.

And here's the thing: business doesn't let you hide.

It shines a light on every weakness and if you don't deal with it, your business suffers.

You can't take six months to process, you have to level up fast.

Because people depend on you now.

[J.C. Yee @hellojcyee]

@mizko Not a studio, but @danielsun_ui

[J.C. Yee @hellojcyee]

Unfortunately, I don't trust Cmd+Shift+V for pasting in plain text.

I'd always open TextEdit in plain text, paste, then copy-paste again like a maniac.

[J.C. Yee @hellojcyee]

@DurvidImel @satyanadella Conspiracy: big tech announcing new product features a day after waveform’s recording day

[J.C. Yee @hellojcyee]

Had this experience with notion too! The good thing about it is you can customize it to work however you want, but needs a lot of trial and errors and knowing what works for your specific behaviors/patterns.

Standalone apps are great at capturing tasks, not so in terms of organization and how things fall under a certain workflow/process.

Some apps are great at multiple processes but are rigid, forcing you to adapt to them, though not at all steep.

Notion kinda works across the spectrum, just a bit steeper but smooth sailing afterwards. Just too boring to look at sometimes.