#TrinidadAndTobago Content Marketer + Strategist. I teach businesses how to connect with their audience through the power of storytelling IG: @sisterisledigital
Itโs #PrideMonth!! ๐ณ๏ธโ๐
Hereโs what NOT to do as a business:
๐ Only showing โsupportโ for the community between June 1-30
๐ Not regularly featuring members of the community in your content
๐ Not calling out/removing homophobic comments on your posts
#contentmarketingtips
Pride Month is way more than a rainbow-coloured flag. While the month is yes, meant to celebrate the community, itโs NOT the time to pander to an already marginalized community for Likes and a quick buck.
Super excited to co-host this workshop with @la_ramdin on behalf of @ROYTECedu in celebration of #GirlsinICTDay!
SHARE with w/ any young woman who'd be interested! https://t.co/mOvC78dqRj
โ Establishes and BUILDS your reputation as an industry authority, which increases your chances to convert your following into buyers (5/5)
#ContentMarketingTips#ContentStrategy
No matter what you're offering, your content strategy should:
โ Be designed for a specific TARGET AUDIENCE. Market research and creating buyer personas greatly help with identifying your audience and how to communicate with them (1/5)
#ContentMarketingTips#ContentStrategy
โ Builds a COMMUNITY: Having a community is a strong indicator of brand affinity and loyalty, so you want to ensure that your content does just that instead of having one-off customers (4/5)
#ContentMarketingTips#ContentStrategy