In 2003, Dove was dying.
Sales were declining every year.
Competitors were crushing them.
Then, one marketing campaign changed everything.
And transformed them into a $5B global beauty empire.
Here's the full story: 🧵
WATCH: In front of Rodrigo Duterte and TokHang architect Senator Ronald Dela Rosa, Father Flavie Villanueva unfurls the names of all 312 people whose families are under their care, people whom the priest says were innocent victims of the brutal war on drugs.
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