hello updo

we’re making hair essentials texture-inclusive

[hello updo @helloupdo]

we out here tryna change the game🗣

[In The Know @InTheKnow]

Magdaline Hurtado started Hello Updo with a vision to create scrunchies that serve customers with curly and textured hair.

[Yo Soy AfroLatina @officialYSAL]

Knotless Braids ✔
Twist Out ✔️
Natural Puff ✔️
Sew-In ✔️

...girl we got you!! Our bonnet is designed to protect ALL hair textures, volumes + styles. Available exclusively at https://t.co/nWCICCGmhf #TheSilkLife

[hello updo @helloupdo]

🏃🏽‍♀️🏃🏽‍♀️🏃🏽‍♀️🏃🏽‍♀️🏃🏽‍♀️

[Yo Soy AfroLatina @officialYSAL]

Run, don't walk!! We partnered with @helloupdo to create #TheSilkLife, a brand collaboration made for us, by us. 💖

PRE-ORDER now exclusively at https://t.co/eE5MdcquKq

[Yo Soy AfroLatina @officialYSAL]

Run, don't walk!! We partnered with @helloupdo to create #TheSilkLife, a brand collaboration made for us, by us. 💖

PRE-ORDER now exclusively at https://t.co/eE5MdcquKq

[Cessie Cerrato @Cessiec]

14 Female-Founded #Beauty Brands To Know via @forbes #InternationalWomensDay2022 https://t.co/83QqT3PIMh thx @sarahpboyd for including my clients @LightsLacquer @KathleenLights1 @Rumorebeauty @helloupdo

[hello updo @helloupdo]

@lisdoteth @frillzchicago @sentrock We love it here🥰

[Shop Latinx @shoplatinx]

Progress is progress no matter how small. ✨

[hello updo @helloupdo]

Thank you so much @cashdrop!!

[CASHDROP @cashdrop]

Excited to announce the first recipient of the Latina Entrepreneurship Grant @helloupdo ✨✨

Receiving a portion of the grant $$ plus 1 on 1 growth support to supercharge her business 💸

[hello updo @helloupdo]

@CLO023 @marcuslemonis @mozzarellamag WOW thank you!! Honored to be nominated!! @marcuslemonis #lemonaidfoundation #theprofit #WomensHistoryMonth

[hello updo @helloupdo]

we got you sis! about damn time right?

[hello updo @helloupdo]

👋🏽I’m Magdaline, founder of @helloupdo - a new haircare brand I started after growing tired of the lack of protective products the industry offered textured hair.

We're making scrunchies more inclusive for textured hair types 🤩