Kelsey Helm

Helping Leaders scale faster & effectively with proven operational rigor • You're Not Alone

[Kelsey Helm @helmk]

Stuck at 40 customers for 6 weeks. Repeat buyers fell from 22% to 9%.

Revenue = customers × price × purchases per year. The third was the one dropping.

I fixed it before touching leads. 40 to 58 in 30 days.

Pull all three from your books. Which do you check first?

[Kelsey Helm @helmk]

I wrote 5 docs. Next time out: 23 → 6.

Pick one of the 5 today and write its line before you close this tab.

Which one do you skip most? Reply with it.

[Kelsey Helm @helmk]

Offline 5 days. 23 things waited on me.

Approvals: 8
Exceptions: 4
Only I knew how: 11

Before your next week away, hand off these 5 things. One line to write for each.

[Kelsey Helm @helmk]

Every item needs a named backup.

One name per item. Not a team, not "we".

If two people own it, nobody does, and it waits on you.

Write the name next to each line.

[Kelsey Helm @helmk]

A 10% price rise adds $400 a month with no new customers.

Say 40 customers pay $100 a month. That is $4,000.

10% more is $400.

At the old price, $400 takes 4 new customers. 4 customers to find, close and keep.

Open your pricing today. When did you last raise it?

[Kelsey Helm @helmk]

Pick one task today. Set a timer. Write down the minutes.

Which task will you time first? Reply with it.

[Kelsey Helm @helmk]

Offline 5 days. 11 things waited because only I knew how.

Each one was a task with steps I never wrote down.

Here is how to time what a handoff gives back, in 3 steps.

[Kelsey Helm @helmk]

Step 3: After 2 weeks, time what is left for you.

Before minus after is your minutes back per week.

My proof: the next time I was out, 23 things waiting on me dropped to 6.

[Kelsey Helm @helmk]

Offline 5 days. 11 things waited because only I knew how.

The price:
11 stalled jobs in 5 days

The cheaper way: a one-page doc for each answer. Steps, where it lives, who decides.

I wrote 5 docs. Next time out: 23 → 6.

Which question do you answer most?

[Kelsey Helm @helmk]

Who decides if it goes wrong: one name, with a limit they can act within. No name, and every surprise routes back to you.

Name them.

Which line do you skip most? Reply with it, then fill it in on your next handoff.

[Kelsey Helm @helmk]

Every handoff needs 5 lines. Miss one and it comes back to you.

Owner
Deadline
The done test
Where the answer lives
Who decides if it goes wrong

Copy this into your next handoff. One line each.

[Kelsey Helm @helmk]

Where the answer lives: the doc, the folder, the person. If the how only sits in your head, nobody can start.

Link the doc, or write one.