Helpful Content

Acct originally created to monitor impact of Google's helpful content update, now hopes to do what it says on the tin and share the most helpful SEO content

[Mike Blazer @MikeBlazerX]

I just saw a thread on Reddit where the OP says they won't hire an SEO whose own site doesn't rank well (or who doesn't even have their own site).

❓Question: Should SEOs have to rank their own sites at all to be considered good at #SEO?

[Lily Ray 😏 @lilyraynyc]

Reminder: there are many different reasons why sites get hit - or benefit - from algorithm updates. And many of these have nothing to do with the Helpful Content Update. In the grand scheme of SEO, the HCU is quite new.

The Helpful Content System - which has now been incorporated into Google's core ranking systems and is no longer a standalone ranking system - is just one of many ranking systems and reasons why sites can be affected by algorithm updates.

Many sites have struggled with algorithm hits dating back for years or decades before the HCU even existed.

Furthermore, multiple things can be happening simultaneously. New SERP features can launch, Google might elevate things like "hidden gems" in search, multiple ranking systems can affect a site concurrently, external factors like elections or war could lead to surges in traffic/visibility, etc.

So far, the early "recoveries" I am seeing with this core update feel more tied to other algorithm updates, including the Reviews system, than to the HCU (so far).

https://t.co/O53rEJeBhi

[Kristine (@schachin on Threads) 🇺🇦 @schachin]

.@searchliaison can you give us a Google definition of "unoriginal content" please?

https://t.co/h1jM7fFOfr

[Suganthan Mohanadasan @suganthan]

What is the best platform for a SaaS business in 2024?

- Speed
- Reliability
- SEO
- Ease of changing

Cost is no barrier.

Vote or reply if I missed anything here.

[Lily Ray 😏 @lilyraynyc]

For a website to have been hit by the Helpful Content Update, the majority of its content needs to have been deemed as "unhelpful."

Why do the "big sites" still rank? Why are you able to point to so many examples of "unhelpful" content from big sites ranking in prominent positions?

Usually, because they weren't hit by the HCU. The majority of their website content was not deemed unhelpful.

These sites have existed for years, if not decades, producing quality content and generating many other signals that Google has found to largely be helpful to its users. If Google searchers didn't like it, Google wouldn't be ranking it.

It's not all about pointing to one or two examples and saying "that's not helpful!" Website and brand history matters. Context matters. E-E-A-T matters and is not some new thing Google just started calculating yesterday.

Also, the update is not done rolling out yet.

I guess I'll have to keep that sentence on speed dial until mid-May.

[Mark Preston @MarkPreston1969]

What are your honest thoughts on where the #SEO industry is heading?

[Helpful Content @helpful_content]

If budget were no object, and you had full control over the decision, who would you prefer to run your SEO activity? Why?

[Myriam Jessier @myriamjessier]

Kind reminder: what makes you good at data analysis is not tied to the tool you use.

GA4, Piwik, Snowplow are tools. Your brain, experience, knowledge, perspective are the key elements.

#Analytics

[Maddie @MaddieDaviesPR]

when pitching creative ideas to a client who doesn't understand digital PR

[Natalie Slater @njmott]

What other jobs look like according to Midjourney, simply with the job title as a prompt. Doctor:

[Lily Ray 😏 @lilyraynyc]

My phone is blowing up with this glitch

https://t.co/7eLv0mJmbt

[Lily Ray 😏 @lilyraynyc]

Things you learn at SEO conferences that are common among SEO teams around the world:

- PPC often gets 10x the budget or more than SEO for the same client

- Clients love ordering SEO audits and not implementing much, then trying another SEO audit with someone else

🧵

[Areej @areej_abuali]

I've never been happier seeing a new Google Core Update announced, because it means we can have a break from talking about GPT-4.

[Google Search Central @googlesearchc]

Today we released the March 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb

[Marie Haynes @Marie_Haynes]

Random thought - it has been 6 months since the last Google core update. That is a long time.

[Helpful Content @helpful_content]

This article by @ZoeAshbridge explores the importance of E-E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience) in SEO and how to demonstrate it to Google. Learn how to build web credibility and gain traction in SERPs https://t.co/886r1kYQLm

[Glen Allsopp 👾 @ViperChill]

NEW: How 16 companies dominate the world's Google search results (2023 edition)

Their exact take on AI and SEO, the niches they're operating in and taking over, and 42 more specific insights.

The biggest report I've ever written is now live. 🎉

https://t.co/3AZpim3B8G

[Helpful Content @helpful_content]

Unlock the power of AI with ChatGPT! From content ideation to local SEO tasks, this tool can help you work more efficiently and effectively. 🚀https://t.co/CilI0Sps0a

[Helpful Content @helpful_content]

Don't underestimate the power of zero search volume keywords! They can still be relevant to your business and increase conversions. Check out these 4 examples to make the case for using them in your SEO strategy. https://t.co/fRTfITvfVa