Acct originally created to monitor impact of Google's helpful content update, now hopes to do what it says on the tin and share the most helpful SEO content
I just saw a thread on Reddit where the OP says they won't hire an SEO whose own site doesn't rank well (or who doesn't even have their own site).
❓Question: Should SEOs have to rank their own sites at all to be considered good at #SEO?
Reminder: there are many different reasons why sites get hit - or benefit - from algorithm updates. And many of these have nothing to do with the Helpful Content Update. In the grand scheme of SEO, the HCU is quite new.
The Helpful Content System - which has now been incorporated into Google's core ranking systems and is no longer a standalone ranking system - is just one of many ranking systems and reasons why sites can be affected by algorithm updates.
Many sites have struggled with algorithm hits dating back for years or decades before the HCU even existed.
Furthermore, multiple things can be happening simultaneously. New SERP features can launch, Google might elevate things like "hidden gems" in search, multiple ranking systems can affect a site concurrently, external factors like elections or war could lead to surges in traffic/visibility, etc.
So far, the early "recoveries" I am seeing with this core update feel more tied to other algorithm updates, including the Reviews system, than to the HCU (so far).
https://t.co/O53rEJeBhi
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Vote or reply if I missed anything here.
For a website to have been hit by the Helpful Content Update, the majority of its content needs to have been deemed as "unhelpful."
Why do the "big sites" still rank? Why are you able to point to so many examples of "unhelpful" content from big sites ranking in prominent positions?
Usually, because they weren't hit by the HCU. The majority of their website content was not deemed unhelpful.
These sites have existed for years, if not decades, producing quality content and generating many other signals that Google has found to largely be helpful to its users. If Google searchers didn't like it, Google wouldn't be ranking it.
It's not all about pointing to one or two examples and saying "that's not helpful!" Website and brand history matters. Context matters. E-E-A-T matters and is not some new thing Google just started calculating yesterday.
Also, the update is not done rolling out yet.
I guess I'll have to keep that sentence on speed dial until mid-May.
Kind reminder: what makes you good at data analysis is not tied to the tool you use.
GA4, Piwik, Snowplow are tools. Your brain, experience, knowledge, perspective are the key elements.
#Analytics
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