Our Head of Customer Success Danielle Wooley presented last week at Figaro Digital. To find out what Dani has to say about growing your email list in a post-GDPR world, check out her presentation here: #emailmarketing#GDPR https://t.co/qfQB7E73em
A cosy fireside chat with a big question to answer: How reliant will marketers become on AI and machine learning? @RustyWarner@steve_adestra and @VicPeppiatt unpick the latest buzzwords and discuss their real-life implications. #emailsummit
“Automation, understanding the customer journey and being mobile responsive has helped us to build trust with non-engaged subscribers” - Laura Grant, Head of Digital at Ardington Services #Adestrabreakfast#emailmarketing
Next on the stage is Laura Grant, Head of Digital at Ardington Services explaining how they used automation and segmentation to improve engagement rates #Adestrabreakfast#emailmarketing
“Creating a preference centre and automating the customer journey has helped us to increase engagement by 200% and be GDPR compliant” - Rachel Scott, Head of Marketing at @TheStage#Adestrabreakfast#emailmarketing