Herald

Only coverage that’s proven to publish.
Herald is the Bittensor subnet that turns real press into a verifiable commodity.

[Herald @heraldmedia69]

Meet @samallcock_, PR expert at Herald Media. 👋

If you’re trusting someone with your story, you want someone who knows exactly what makes journalists bite. That’s Sam.

He's spent nearly 20 years in PR, building and selling two PR and SEO agencies along the way, with client stories running in outlets like the BBC, Daily Mail and HuffPost. He knows the difference between a press release that gets ignored and a story that gets picked up: real data, a sharp angle, and a reason for each newsroom to care.

He also knows this space. Sam works with fintech, crypto and tech founders, helping them control what shows up when someone searches their name or asks AI about them.

At Herald, Sam finds the story worth telling and shapes it for the press. Our miners, a network of PR professionals and journalists, then take it and win coverage through their connections across the press. Every placement is checked on-chain, and you only pay for coverage that’s real and stays live.

Your story, in safe hands.

[Herald @heraldmedia69]

NEW BRIEF LIVE: we're excited to be running a campaign for Lium (SN51).

Journalist or PR pro? Or know one? Forward this on and get them signed up as a miner to get involved.

Find the brief board here: https://t.co/iBMtRmj3t7

[Herald @heraldmedia69]

Getting @perturbaix’s story in front of the audience that buys AI security testing: CIOs and CISOs via CIO Influence.

https://t.co/wtCPZrRSRD

[Herald @heraldmedia69]

That’s a wrap on our campaign for @ExploitSummit

A feature in La Presse before the doors opened, then a post-event release, ran on 300 news and finance titles across the US, Canada, Germany and the UK, including AP, Yahoo Finance and The Globe and Mail.

If you’re a subnet looking for coverage outside the ecosystem like this, get in touch and tell us what you’d like to shout about. We’d be very happy to help you spread the word.

More campaigns to share with you soon...

[Herald @heraldmedia69]

Yahoo Finance, Associated Press, HackerNoon, BusinessInsider...

Here are ten of the prime article placements for Perturb's PR campaign

[Herald @heraldmedia69]

Some great post-event coverage for @ExploitSummit on https://t.co/W8gpKav1iv

[Perturb AI @perturbaix]

🚨 AI security is facing a much bigger problem than a single breach.

As AI agents become more autonomous, traditional security defenses are no longer enough.

At Perturb, we're tackling this challenge head-on through decentralized adversarial testing, continuous red teaming, and AI robustness research.

Our latest thought leadership piece on @hackernoon explores why the future of AI security must be proactive, not reactive.

🔗 https://t.co/pwdX7E2bi7

Thanks to @heraldmedia69 for helping amplify this important conversation.

#AISecurity #AdversarialAI #Bittensor #Perturb

[Herald @heraldmedia69]

Great to see Koyuki Nakamori from @perturbaix (SN69) published on @hackernoon https://t.co/bEeUdQ3bEF

[Herald @heraldmedia69]

Un excellent article dans La Presse pour @ExploitSummit

[Herald @heraldmedia69]

Letting Canada know that Exploit is coming…

[Herald @heraldmedia69]

We'll be at Exploit Summit in Montreal on 28 and 29 September.

If your subnet wants press outside the Bittensor bubble, drop us a DM and we'll make time to talk while we're there.

[Herald @heraldmedia69]

We landed some coverage for SN26 @perturbaix on https://t.co/iOL6G67LTl - sharing with the world how they're exposing weaknesses in AI models. The timing couldn't be more important. More coverage to come..

[Herald @heraldmedia69]

More coverage for @ExploitSummit , this time on Yahoo Finance.

[Herald @heraldmedia69]

@ExploitSummit 's press campaign via Herald starts with Business Insider: a popular resource for a business and finance audience.

https://t.co/kv1wgp023z

More to come.

[Herald @heraldmedia69]

Coverage like this is exactly what a Herald campaign is built to deliver.

@green_compute_ in Techerati, one of several placements from their campaign with us.

https://t.co/rxqTFOq1TO

[Herald @heraldmedia69]

The projects being built on Bittensor deserve far more attention OUTSIDE the ecosystem.

Future-changing work is happening right under our noses, and hardly anyone beyond crypto knows.

Herald brings decentralised talent to media. Journalists and PR pros from all over the world, competing to win these projects the real attention they deserve, instead of one agency on a retainer hoping for coverage.

That's Herald.

Sign up as a miner if this is your thing, or spread the word if it's not.

https://t.co/VxuJS71vU3

[Herald @heraldmedia69]

The first official public PR briefs are NOW LIVE on https://t.co/3heXlfgpLL

First up is for SN26 @perturbaix , a decentralised network that stress-tests AI models to find their weaknesses before real attackers do. With AI safety all over the headlines right now, the timing could not be sharper.

Second is for @ExploitSummit , Bittensor's own conference touching down in Montreal on 28-29 September, built around the argument the whole industry is having right now: who actually gets to build AI.

Off the back of our successful @green_compute_ pilot, Herald is officially open. If you're a journalist, work in PR, or know someone who is, here's how to get involved:

Sign up as a miner
Read the brief on https://t.co/3heXlfgpLL
Start earning by landing coverage
https://t.co/VxuJS71vU3

[Herald @heraldmedia69]

Miners can now register: https://t.co/LMD8XGTGiR…

Our first campaign put SN110 Green Compute in TechRadar and picked up a string of additional coverage.

We have 4 clients lined up, with briefs opening soon. More info to follow…

[Green Compute | SN110 @green_compute_]

We're incredibly proud to see Green Compute featured by TechRadar, one of the world's leading technology publications.

The article explores how underused renewable energy on UK farms can power AI infrastructure, creating a new revenue stream for farmers while helping build the next generation of decentralised compute.

It's exactly the future we believe in:
🌱 Verified green energy
⚡ Permanent AI infrastructure
🖥️ Enterprise inference at scale

A big thank you to Herald (SN69) for helping to bring our story to a wider audience through the Bittensor ecosystem.

Read the full article here:
https://t.co/EM23vfqntg

This is only the beginning. 🚀