Home is where ๐๐ก๐ ๐๐๐ซ๐ is! ๐
Morgan Zerkle signs an extension as Marshall Softballโs Head Coach through the 2030 season!
๐ฅ: https://t.co/j28cxHnK3O
NEW MEXICOโฆ WE CAME IN LOUD๐ฅ
Kicked the doors wide open at Boots in the Park ๐ค
From Post Malone to Jelly Roll and every artist in between, the entire festival lineup brought the energy ๐ค
ADIOS was flowing all weekend long ๐น
๐โ๐ฉ๐ฅญ๐๐ถ๏ธ
#ADIOS#BootsInThePark#country#RTD
WOW
@Drake has released his new album โicemanโ and referenced the Marshall football team on one his songs! Insanity!!!
โPull up to Huntington, them Herd fans got me feeling like a king.
Got in my feelings asking Gibby for eligibility in the springโ
#KulturaBrands $LTNC
ALBUQUERQUEโฆ WEโRE UP NEXT.
This Friday, Adios officially kicks off New Mexico with our distribution partner at Boots In The Park at Balloon Fiesta Park.
Two days. 70,000+ country music fans. Post Malone. Jelly Roll. Koe Wetzel. Jessie Murph. Cody Jinks. One massive weekend in the middle of one of the hottest RTD markets in the country.
Starting NEXT WEEK, youโll officially be able to grab Adios across New Mexico at retail.
If youโre at Boots In The Park, come find us, grab some merch, take some photos, have a drink, and party with the team all weekend long. This is more than a festival activation for us. This is the official launch of Adios in New Mexico.
Balloon Fiesta Park has become one of the Southwestโs most iconic event destinations, and Albuquerque is about to be electric all weekend.
New Mexicoโฆ letโs make some noise.
#adios #AdiosTequila #CKS #BootsInThePark #Albuquerque #NewMexico #RTD #TequilaSoda #CountryMusic #FestivalSeason
Marshall Athletics and Marshall Health Network have announced a five-year partnership that will provide an all-sport jersey patch on every Marshall Athletics uniform, beginning with the 2026-27 athletic seasons.
Marshall is the first @SunBelt school to have an all-sport jersey patch partnership.
๐ถ๐๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐ !
Marshall DB Cam Smith is headed to Rookie Mini-Camp with @Chiefs.
#WeAreMarshall
$LTNC #KulturaBrands
We want to provide a clear update on rollout timing and current positioning.
Adios received national approval through RNDC. As execution began, the distribution landscape shifted with Reyes Beverage Group moving to acquire certain RNDC territories. This introduced additional steps across licensing, onboarding, and territory alignment in multiple states, impacting the sequencing of certain market openings.
At the same time, it has strengthened the long term position of the brand.
Adios is now aligned across RNDC, Reyes, and MS Walker, creating a broader and more strategic distribution footprint across key U.S. markets, including the Northeast and high-volume states such as California, Illinois, and Nevada.
Operationally:
Georgia launched, sold through initial inventory, and has already reordered with additional product shipped.
Markets are currently progressing through onboarding, including Massachusetts, South Carolina, New Mexico, Michigan, and Florida, with additional markets in process.
This rollout is occurring within an evolving distribution environment related to the Reyes acquisition of certain RNDC territories. As those transitions progress, markets are moving through licensing, onboarding, and alignment accordingly.
We will provide updates as markets come online.
#Adios
I want to thank all of Herd Nation and all the former players for showing up this past weekend. It was a great experience for our players and staff. See you all soon. Go Herd!!