Hex Digital

Award-winning digital agency with a difference.

[Canopy Group @GroupCanopy]

The best #podcasts are like having a business advisor in your pocket, ready to help you out when you need to solve a problem or hear another perspective. @hexdigital did the work for you and created this list of podcasts for UK entrepreneurs & start-ups. https://t.co/MS4ci2EYu7

[Dilip Bhatia @dilipbhatia]

I'm pleased to announce @Lenovo's new project #NewRealities, a content series of 10 films shot in 360-degree video, telling the story of inspiring young women around the world who are driving real change in the 21st century through smart tech 👇🏾

[House of St Barnabas @HoStBarnabas]

We’re so excited to announce we’re bringing Peter Capaldi LIVE into your homes for the #HOSBCharityQuiz!

Save the date NOW: Saturday 9th May 8pm. HoSB members get early ticket access in tomorrow's newsletter. Public tickets on sale 9am 4th May
#PeterCapaldi #DrWho #malcolmtucker

[Hex Digital @hexdigital]

@okresocial are a pioneering new organisation incubated by @ExploreWellcome with a mission to bring the research and entertainment industries together. We delivered an identity + digital platform befitting of this exciting new venture. https://t.co/nbfoxlnZZX #visualidentity

[CommsChat @CommsChat]

Thanks everyone for an interesting #commschat! It seems like there's a lot of potential in this area. And thanks very much for our guests @hexdigital

[Hex Digital @hexdigital]

@CommsChat Pleasure! We'll leave you with this slide from @benedictevans presentation from Davos this year... AI is way more than just chat bots... Which one are you, Brittany? Goodnight! #Commschat

[Hex Digital @hexdigital]

@CommsChat Thinking about the wider world though, AI isn't being held back at all. Quite the opposite. It's heavily invested in and making breakthroughs every day - particularly in healthcare where ROI can literally mean saving a life/lives #Commschat

[Hex Digital @hexdigital]

@rfzeitlin @CommsChat Certainly budget and understanding are the big ones. Having said that, where ROI can be easily shown, these barriers will lift. Like anything, when you can demo a direct impact on the bottom line then the budgets follow (and then there's no need for understanding 😉) #commschat

[Hex Digital @hexdigital]

@CommsChat In terms of impact on AI - if anything, cleansed databases filled with real, consenting customers data can only be a good thing. #commschat

[Hex Digital @hexdigital]

@CommsChat It's certainly made clients and agencies take a much more structured approach to data management - something which was long overdue. Lots of organisations were really hit hard by it and are now gradually rebuilding their databases, but on a much firmer foundation #commschat

[Hex Digital @hexdigital]

@CommsChat Yes - but the truth is we're learning the possibilities as we go and it takes brave clients to let agencies push the boundaries...also bearing in mind budgets for actual software development make brand marketing budgets (at least the production budget) look very small! #commschat

[Hex Digital @hexdigital]

@CommsChat Absolutely - particularly now a lot of the heavy lifting can be done in the cloud through things like Amazon Web Services. Machine Learning, Image/Facial/Voice Recognition is now democratised meaning agencies can focus on creative use rather than super-involved dev #commschat

[Hex Digital @hexdigital]

@rfzeitlin @CommsChat Indeed. It's not just a good option, it's the only option. #commschat

[Hex Digital @hexdigital]

@CommsChat We’re really only scratching the surface of the data that’s available to us - there’s simply too much for us to analyse and fully understand ourselves. We need tools like AI and machine learning to help make the connections #commschat

[Hex Digital @hexdigital]

The world of biddable/performance/automated marketing has been using AI for a long time with very clear results. Think dynamic pricing based on live market conditions, behavioural e-mail comms, auto bid adjustments etc #commschat

[Hex Digital @hexdigital]

@AsifChoudry @CommsChat Couldn't agree more. Like most things, there are various qualities/executions of AI... Not all artificial intelligence is actually... intelligent! #commschat

[Hex Digital @hexdigital]

@CommsChat Yeah fair enough. Us too. come to think of it 🤖

[Hex Digital @hexdigital]

@CommsChat We need to use AI alongside our human creativity - we can’t rely on data for everything. There’s a balance to be made between using tech cleverly to your advantage and leaving it to do all the work for you #commschats

[Hex Digital @hexdigital]

@CommsChat AI can be used right the way through a campaign - from unearthing new insights during the planning phase, through to providing real time insight into which campaigns and creative work is resonating with the target audience
#commschat

[Hex Digital @hexdigital]

@CommsChat Hello there - pleasure to be here! #commschat