Ross Simmonds challenging SEOs to focus on the real issues instead of the carbs and circus: keep creating high value content worth optimizing then distribute it everywhere your audience is. #mozcon@TheCoolestCool@Moz
Bethan Vincent explaining trust signals and predictable change: you cannot follow what marketers have done in the past and expect it to work in a future that is different. #mozcon@BethanVincent@Moz
Joel Klettke on the value of customer stories in marketing and the process of building and delivering an engaging success story. @JoelKlettke#mozcon@Moz
Crystal Carter breaking down the importance of UGC and how to strategically use discussions and forums as the AI antidote π @CrystalontheWeb#mozcon@Moz
Joy Hawkins offering lessons learned after clients left. Great reminder to check your SERPs to see how they may have changed over time. #mozcon@JoyanneHawkins
Bernard Huang explaining how to create perspective-led content with information gain to qualify for ranking by looking at Googleβs understanding of a topic. #mozcon@bernardjhuang@Moz
Wil Reynolds reminding SEOs to focus on humans and community: find your βa human gave a shitβ metric. @wilreynolds giving and doing the most to wrap up Day 1 π #mozcon@Moz
Chima Mmeje sharing experiences and advice on how to establish your strengths, be authentic, and leverage expertise to create opportunities for growth. #mozcon@chimammeje@Moz
Dana DiTomaso sharing recommendations to rewire your reporting to show stakeholders the data they NEED to know - despite the prevalence of ad blockers. #mozcon@danaditomaso