Antrella is a digital businesses company & a parent company of micro ventures, ventures that helps the upcoming DTC brands to get started, grow & thrive.
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ITC India's financial result of two quarters of FY 20 & FY 21. Though the revenue in FY 21's quarter dipped as compared to previous quarters but the dip was not too sharp. #ITC is mainly into #FMCG & daily essential products thus least affected due to #covid19
Though the young #DTCbrands might not win market share but with these kind of improvisation to market trends they can certainly win mind shares of customers. Eventually in the long run this mind share will convert into market share as well.
#antrella#pandemic#covid19#luggage
The products are priced at Rs. 99 with recipes like Schezwan noodles, biryani, pasta that clearly shows that the products are being targeted towards millennial population. The success of the products shall depend on the taste & ease of preparation.
#antrella#tata#readytoeat
HUL launched a new brand #NatureProtect targeting the growing need of hygiene products.The products uses plant-based extracts such as neem oil & the range includes detergents, germ-kill sprays & wipes, surface disinfectants, floor cleaners, fruit & vegetable cleaners.
@HUL_News
#Corona effect clearly visible through the financial results of @batashoes . Both the quarters of FY 21 are affected by shrunken sales. Customers shyed away from lifestyle & luxury products during the pandemic.
Hope to see recovery for the next 2 quarters.
(2/3)
DTC brands targets a very niche or specific need of the customers & leverages innovation within to fulfil that need. This inturn builds an emotional connect between DTC brand & it's customers that states how much DTC brands cares about CX through product innovations.