Backbone

Join our waitlist 👇. The first email strategy automation tool built for DTC ecom brands to generate more revenue & better emails, in less time.

[Backbone @heybackbone]

🗝️ Continuous improvement is key to long-term success in email marketing.

Follow these tips for consistent growth:

- Measure & report your metrics once a week
- Analyze your metrics to come up with new A/B tests & strategy changes
- Aim to run an A/B test on every campaign

[Backbone @heybackbone]

💡Starting with a great email layout is the first step to getting more email clicks & conversions.

Here are 2 best practices for an optimized email layout:

-Have a clear hierarchy of information
-Include a CTA button in the header above the fold

[Backbone @heybackbone]

How to use benchmarks in your email strategy:

Calculate the rolling 6-month average of each of your key metrics.

This helps you compare campaigns to their own average performance to identify if a campaign did poorly or better than average.

[Backbone @heybackbone]

A/B Testing: Optimize Performance!

Follow these 3 best practices for optimal success:

1. Test 1 variable at a time

2. Create a hypothesis for what you’re testing & what insights you want

3. Run the A/B test on at least 5-10 campaigns for a clear picture

[Backbone @heybackbone]

If you're ready to leverage email flows in your marketing strategy, check out our DTC Flow Foundations to start building the 8 key email flows every DTC brand needs:

https://t.co/fUUtMIDNBU

[Backbone @heybackbone]

Email flows should make up at least 10-20% of the revenue for your DTC brand.

Here are 3 critical business needs you're missing out on if you're not leveraging email flows👇

[Backbone @heybackbone]

3/ A Personalized Customer Journey

Unlike campaigns which are sent at a specific time & day, email flows are sent based on where the customer is at in their journey. This personalization is why email flows typically have higher opens, click & conversion rates.

[Backbone @heybackbone]

Excited to announce that we've been selected to be featured in Startup Showcase at @CollisionHQ where our founder @jjesschan will be presenting!

Come say hi & meet our team!

https://t.co/9nwsgYcvPH

[Backbone @heybackbone]

The latter, of course! Why?
-It tells the reader what the email is about
-Why they should care
-And includes an action term to tell them exactly what to do next.

[Backbone @heybackbone]

“Try our new skincare line!”

VS

“Unlock your most radiant skin with our all-natural skincare line.”

Which headline copy would appeal to you as a reader?

[Backbone @heybackbone]

3 reasons email flows are critical to growing your DTC brand beyond “adding revenue”:

1. Creates predictable cash flow
2. Automates your revenue growth
3. Optimize your customer experience

[Backbone @heybackbone]

5/ Promote different offers to different customers depending on the number of purchases they've made, their AOV or their LTV

[Backbone @heybackbone]

Personalization can increase engagement, improve click rates, drive more sales, and build loyalty.

But just using "first name" in the subject line isn't enough.

Here are 5 ways to use personalization in your emails 👇

[Backbone @heybackbone]

4/ Promote subscription products & incentives only to customers who aren't on an active subscription

[Backbone @heybackbone]

Milestone emails are an intimate way to build a relationship with your customers.

Here are 6 types of milestones to celebrate:
1. 6-Month Purchase Anniversary
2. Customer Birthday
3. Company Birthday
4. X Customers Served
5. Product Launch Anniversary
6. X Products Launched